Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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2 results in Reports

  • Sales Force Automation (SFA)
  • Public Sector
  • For CIO Professionals

    Report:Mobile Application Evaluations And Pilots By Industry

    An industry comparison of eight types of mobile applications currently being evaluated or piloted by firms. See what's hot and what's not, and which industries may be poised to take the lead in...

    • Downloads: 11
  • For Application Development & Delivery Professionals

    Report:Onyx Is A Strong Performer In Sales Force Automation

    The Forrester Wave™ Vendor Summary, Q2 2007

    Onyx Software provides sales force automation (SFA) as part of a broader customer relationship management (CRM) and business process management (BPM) platform targeted at the upper midmarket and...

    • Downloads: 78