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DIGITAL TRANSFORMATION EUROPE 2016

Forum For Technology Management And Digital Business Leaders #FORRDigitalEU

Wednesday, June 8, 2016 - Thursday, June 9, 2016London
  • Wednesday June 08

    • 08:30 AM - 09:30 AM

      Registration & Breakfast Session

      BREAKFAST SESSION with MatsSoft

       

      3030Using Low-Code For Faster Innovation
      Establishing a low-code innovation lab will help your organization experiment at high speed, low risk, and low cost to validate digital innovation ideas and seize competitive advantage. Join low-code innovators MATS and their customer Mott MacDonald to learn how they've used this approach to achieve breakthrough innovation.

    • 09:30 AM - 09:50 AM

      Welcome And Opening Remarks
    • 09:50 AM - 11:10 AM

      PART ONE, featuring:

       

      FROM CUSTOMER-AWARE TO CUSTOMER-LED

       

      How do you go beyond data collection to create a truly integrated view of the customer? We’ll detail advanced techniques like ethnography that uncover customers' deep-seated needs and motivations, to go beyond the "what" and "how" of customers' behavior to reveal the "why." We’ll explore how those insights allow companies to proactively engage with their customers to co-create solutions that truly meet their needs. 

      In this segment:

      Martin Gill talks about this session's theme: From Customer-Aware To Customer-Led.

       

       

      Blake Cahill talks about driving digital marketing transformation and how Philips is Winning In China.

       

      30In her 10:30 - 11:00 a.m. session, Jill Harrison talks about How To Seize Control Of Technology Costs And Drive Digital Transformation.

       

      30Reineke Reitsma talks about how Evolving Customers Drive Digital Transformation.

    • 11:10 AM - 11:40 AM

      Morning Break
    • 11:40 AM - 12:20 PM

      Deep Dives: For Business Leaders

       Joana van den Brink-Quintanilha talks about How Customer Experience Creates Competitive Advantage.

       

       

    • 11:40 AM - 12:20 PM

      Deep Dives: For Technology Leaders

      Jennifer Belissent shares a new vision for the new insights services market in Insights Services Accelerate The Data-To-Value Journey.

    • 11:40 AM - 12:20 PM

      Deep Dives: Risk, Security, And Privacy

      In Fraudsters Are Mobile — Are You? Andras Cser talks more about how mobile fraud is different from old-style payment fraud and helps us understand what tools, data, and algorithms you need to protect yourself.

    • 12:25 PM - 12:50 PM

      Partner Session With Liferay: Renovating Cofares' Online Channel: Driving The Digitalization Of Pharmacies in Spain

      30Cofares had the goal of renovating the online channel with their clients, to support them through the digitalization process. The flexibility and scalability of Liferay, the chosen technology allowed them to successfully deliver the project in structured phases.The result provides pharmacies with greater autonomy in managing their business and improving their daily interactions with Cofares.

    • 12:25 PM - 12:50 PM

      Partner Session With Bizagi: Escaping The Agility Trap in Digital Transformation

      30Right now, most organizations undergoing digital transformation programs are running into a lot of turbulence along the way. New Bizagi research of 1000 businesses across the globe has highlighted a common experience called ‘The Agility Trap’ that prevents incumbent businesses successfully transforming to compete in the digital economy. In this session John Webster from Bizagi will step through the findings and explore lessons from those companies that have beaten resistance to change, intelligently mitigated risk, overcome technical constraints, and ensured business and IT alignment.
       

    • 12:25 PM - 12:50 PM

      Partner Session With LeanIX: SAP And Lean EAM — A Contradiction?

      30The presentation describes the journey AMAG has taken to achieve transparency in their changing SAP landscape using a lean Enterprise Architecture Management approach. With some initial quick wins and a semi-automated import into an EAM tool, AMAG has started moving towards the next generation SAP landscape and the development of innovative IT services.

    • 12:50 PM - 01:50 PM

      Networking Lunch, including Theatre Presentations

      During the networking lunch, we will feature three theatre presentations from Appway, Appian, and Dyn.

    • 01:50 PM - 03:30 PM

      Deep Dives: For Business Leaders

       

      30Jacob Morgan tells us how to Unlock The Business Value Of Your API Strategy.

       

      30James McCormick tells us about The New Competitive Imperative: Digital Intelligence For Continuous Optimization.

       

      30

      From Raw Fish To Moving Beds. Fergus Boyd tells us how Yotel differentiates through digital as a startup hotel brand.

    • 01:50 PM - 03:30 PM

      Deep Dives: For Technology Leaders

      30Martin Petry tells us how to Win In The Digital Age.

       

       

      30Reineke Reitsma talks about How Emotional Engagement Drives Loyalty.

       

      303030The ex-CIO of Dell leads a panel on New Levels Of Connivence: Transforming Business And Consumer Experiences To Become Relationship-Focused Digital Journeys.

    • 01:50 PM - 03:30 PM

      Deep Dives: Risk, Security, And Privacy

      30Don't get swallowed up by the crypto-hype by ignoring good security and risk practices. Martha Bennett tells us how to Know The Risks Before You Reap The Rewards Of Blockchain.

       

      30303030In this panel session, participants representing aspects of the IoT value chain and firms that are deploying IoT solutions will discuss the opportunities, challenges, and issues to address to ensure the security of smart, connected products and processes.

      The perfect storm? Enza Iannopollo tells us How The New Privacy Requirements Will Change Your Business And Customers.

       

       

    • 03:30 PM - 04:00 PM

      Afternoon Break
    • 04:00 PM - 05:00 PM

      PART TWO, featuring:

       

      FROM INSIGHTS TO ACTION

       

      What are the advanced tools and skills required to shift reams of data to isolate actionable insights? How do you merge the technical know-how of information architects and data scientists with the customer expertise of customer insights professionals to explore opportunities, craft offerings, predict success rates, and optimize their targeting and business results?

       In this segment:

      At 16:00 - 16:20, we hear from Nina Jones, Global Owner Experience Director, Jaguar Landrover

      Martha Bennett tells us how to Become An Insights-Driven Business.

       

       

      FROM PERFECT TO FAST

       

      Toby Wright tells us how to Make Rapid Delivery Safe In Constant Transformation.

    • 05:00 PM - 05:15 PM

      Wrap-Up
    • 05:15 PM - 06:45 PM

      Networking Reception

      Sponsored by Rimini Street

  • Thursday June 09

    • 08:30 AM - 09:30 AM

      Refreshments

       

       

    • 09:30 AM - 09:40 AM

      Welcome Back
    • 09:40 AM - 11:00 AM

      PART THREE, featuring:

       

      FROM PERFECT TO FAST

       

      Your customers are adopting new product experiences more rapidly than ever before — what Forrester calls "hyperadoption." These hyperdemanding customers require immediate satisfaction, relentless innovation, and rapid iteration. How do you pivot your teams, processes, and culture from a preference for bulletproof solutions to a bias for action — and a tolerance for occasional failure?

      In this segment:

      Diego Lo Giudice shares examples of perfectly fast approaches to modern application delivery in From Perfect And Slow To Perfectly Fast.

      Robert Webb talks about Digital Transformation Across A Global Partnership.

       

      30In his 10:20 - 10:40 session, Jon Webster and David Murphy talk about Digital Transformation at Lloyds Banking Group.

       

      Duncan Jones talks more about Co-Creating With Digital Transformation Partners.

    • 11:00 AM - 11:30 AM

      Morning Break
    • 11:30 AM - 12:00 PM

      Deep Dives: For Business Leaders

      Oliwia Berdak talks about Injecting Discipline In Your Innovation Process.

    • 11:30 AM - 12:00 PM

      Deep Dives: For Technology Leaders

      Paul Miller talks more about Accelerating Customer Success With The Humble Container.

    • 11:30 AM - 12:30 PM

      Deep Dives: Risk, Security, And Privacy

      3030Christopher McClean moderates Know Your Enemy: Hackers Versus Executives. Topics will include what happens in a real-life cyberattack, what hackers think about the state of enterprise security, and what security and risk management professionals should do to protect themselves from attacks.

    • 12:05 PM - 12:25 PM

      Partner Session With Qualtrics: Digital Customer Experience Management - Why The Voice Of The Web Visitor Can (And Should) Change Your CX Program

      30Every day, many of your customers are engaging with your brand through a digital experience.  These experiences have become key moments of truth that impact loyalty, engagement, conversion, and retention. Many organisations have invested heavily in defining what the customer journey looks like through operational and behavioral metrics. However, the next dimension is direct feedback from the customer on why they engage in a specific way, and if that journey is creating loyalty. When the operational analytics are combined with direct customer feedback the outcomes are astounding.  If your organisation is not listening to the voice of the web visitor, and if this insight is not incorporated into a broader VoC programme, opportunities are being missed. 

    • 12:05 PM - 12:25 PM

      Partner Session With Mahindra Comviva: Leveraging The Power Of ‘The Digital Wallet’

      30Today consumers expect businesses to offer immersive and integrated digital experiences. The payment space is no different. Digital money transfer is being adopted globally, especially through use of Mobile. Digital wallet is beyond payments, it is creating new revenue opportunities, service enhancement and differentiation. Multiple OEMs such as Apple Pay and Samsung Pay have flooded the market with their offerings. But, does it make sense for banks and retailers to launch their own wallets, to provide a more personalized experience? Or leveraging the third party wallet makes more sense. Whichever way, contactless payments is the way forward.

    • 12:30 PM - 01:30 PM

      Networking Lunch
    • 01:30 PM - 02:00 PM

      Deep Dives: For Business Leaders
    • 01:30 PM - 02:00 PM

      Deep Dives: For Technology Leaders

      Dan Bieler helps business leaders navigate the software selection process and assess the strengths and weaknesses of the leading innovation management solution vendors in Leading Software Tools Will Help You Boost Your Innovation Capabilities.

    • 01:30 PM - 02:00 PM

      Deep Dives: Risk, Security, And Privacy

      30Renee Murphy delivers sound solutions and insights that help risk managers and marketers understand the impacts and minimize the risks in Managing Reputational Risk.

       

    • 02:05 PM - 02:45 PM

      PART FOUR, featuring:

       

      FROM SILOED TO CONNECTED

       

      To speed digital transformation, functional silos must give way to cluster models where smaller, multidimensional teams of sales, marketing, service, product development, production, and technology staff focus on serving a single customer segment, journey, or desire. These teams also often stretch beyond the firm's four walls to an ecosystem of partners that help meet customers' needs in their context. How can you shatter your silos and reorganize for customer obsession?

       In this segment:

      Dr. Horst Kayser talks about Leveraging The Digital Momentum.

       

       

       Pascal Matzke tells us how to go From Siloed To Connected.

    • 02:45 PM - 02:50 PM

      Closing Remarks