Dane   Anderson

Dane Anderson

Vice President, Research Director & Region Manager Serving CIO Professionals

Dane leads Forrester’s Asia Pacific team that helps business and technology leaders develop customer-obsessed strategies that drive growth. He provides strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research focuses on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer.

Dane's views on the Asian IT market are commonly cited in prominent publications and broadcast media, and he is a sought-after speaker at industry events in both Asia and the US.

Previous Work Experience

Dane was both the cofounder and the CEO of Springboard Research (which Forrester acquired in May 2011), where he oversaw the business and all research activities.

Prior to founding Springboard Research, Dane worked for IDC Asia/Pacific for nearly a decade in both Hong Kong and Singapore, playing a major role in the firm's regional expansion and leading a number of key research areas including personal systems, enterprise systems, vertical markets, and consulting. His last position with IDC Asia/Pacific was as vice president of consulting and vertical markets.

Education

Dane graduated with a B.S. degree in business administration from The Citadel in the US.

Dane Anderson

Vice President, Research Director & Region Manager Serving CIO Professionals

Dane leads Forrester’s Asia Pacific team that helps business and technology leaders develop customer-obsessed strategies that drive growth. He provides strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research focuses on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer.

Dane's views on the Asian IT market are commonly cited in prominent publications and broadcast media, and he is a sought-after speaker at industry events in both Asia and the US.

Previous Work Experience

Dane was both the cofounder and the CEO of Springboard Research (which Forrester acquired in May 2011), where he oversaw the business and all research activities.

Prior to founding Springboard Research, Dane worked for IDC Asia/Pacific for nearly a decade in both Hong Kong and Singapore, playing a major role in the firm's regional expansion and leading a number of key research areas including personal systems, enterprise systems, vertical markets, and consulting. His last position with IDC Asia/Pacific was as vice president of consulting and vertical markets.

Education

Dane graduated with a B.S. degree in business administration from The Citadel in the US.

Dane Anderson's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: A Cautionary Tale: Why Digital Monopolies Need Strong CX Too

    Weak Customer Experiences Threaten Grab's Dominance In Singapore

    October 3, 2018 Tom Mouhsian, Dane Anderson

    When Uber exited Southeast Asia in exchange for a 27.5% stake in homegrown digital darling Grab, few questioned the bright future that lay in store for Grab. But the three months since the merger have been anything but smooth, especially in Singapore. Grab managed to irritate customers and drivers alike with changes that they perceived as heavy-handed and arrogant. This report shows why the customer experience (CX) is critical for high-flying digital disruptors and outlines the steps eBusiness professionals should take and the mistakes they need to avoid.

  • For CIO Professionals

    REPORT: Case Study: Singtel Group's CIO Initiates A Customer-Obsessed Operating Model

    Transform Six Operational Levers To Make Tech Management A Trusted Business Partner

    January 3, 2017Dane Anderson

    CIOs know that they must adapt their role to one of a trusted, strategic business partner, but most struggle to move from the what to the how. In 2012, Singtel, a leading communications group in Asia and a major player globally, embarked on a companywide transformation journey that required the support of a strong tech management team — so the IT organization also had to transform itself. This case study outlines how Singtel Group's CIO has driven tech management renewal for her organization and provides lessons that other CIOs can apply to their own digital business journeys.

  • For CIO Professionals

    REPORT: Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    November 11, 2014Dane Anderson, Frederic Giron, Michael Barnes, Tim Sheedy, Clement Teo, Katyayan Gupta, Charlie Dai, Xiaofeng Wang, Bryan Wang, Gene Cao

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already filled with change, they'll soon discover that they won't get one. The pace and depth of change that CIOs encountered in 2014 will only accelerate in 2015 as emboldened business leaders push harder to build digital businesses. The region's CIOs will need to sharpen their understanding of client journeys so that they can tailor their strategies to ensure that their increasingly mobile customers get superior experiences. This report draws upon the collective research of Forrester's team of AP analysts to present the region's top technology trends in 2015 and help AP CIOs position their companies for success.

  • For CIO Professionals

    REPORT: Brief: Indian Firms Signal Their Intent To Go Digital

    Forrester's Summit For CIOs: India Highlights Technology Leaders' Increasing Focus On Digital Business Transformation

    October 22, 2014Dane Anderson, Frederic Giron, Manish Bahl, Katyayan Gupta, Nupur Singh Andley

    Indian consumers are increasingly embracing smartphones, tablets, mobile applications, and social networks and expect businesses to serve them across all of these digital touchpoints. To answer this call, marketers and CMOs sometimes bypass the CIO completely and partner with external technology providers. Consequently, CIOs are getting squeezed between digitally empowered customers and technology-aware business leaders, while at the same time still struggling to realize the value of their traditional IT systems. Forrester recently concluded a series of CIO summits across the Asia Pacific region with the theme of "Beyond IT: Empower Digital Business In The Age Of The Customer." This report summarizes our key takeaways from the India summit, which was attended by 140 CIOs and other senior executives from leading Indian organizations, and provides recommendations on what steps CIOs must take when setting off on a digital transformation journey.

  • For CIO Professionals

    REPORT: Asia Pacific Technology Predictions: 2014

    The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

    November 18, 2013Dane Anderson

    The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused. This report draws on the collective research of Forrester's team of Asia Pacific analysts to present the top technology trends in the region in 2014, taking a customer-oriented, outside-in view of IT change to help organizations position themselves for success. CIOs must understand these trends and how they can employ specific emerging technologies to keep their firms ahead of the winds of change.

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