Danielle   Jessee

Danielle Jessee

Researcher Serving Application Development & Delivery Professionals

Danielle is a researcher serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery technologies, including vendor selection, organizational structures, and processes.

Prior to becoming a researcher, Danielle was a research associate on the AD&D team, focusing on customer service solutions and collaboration tools.

Previous Work Experience

Prior to joining Forrester, Danielle was a manager of operations support at a content marketing agency.

Education

Danielle holds a B.S. in international business, with a minor in economics from Ithaca College.

Danielle Jessee

Researcher Serving Application Development & Delivery Professionals

Danielle is a researcher serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery technologies, including vendor selection, organizational structures, and processes.

Prior to becoming a researcher, Danielle was a research associate on the AD&D team, focusing on customer service solutions and collaboration tools.

Previous Work Experience

Prior to joining Forrester, Danielle was a manager of operations support at a content marketing agency.

Education

Danielle holds a B.S. in international business, with a minor in economics from Ithaca College.

Danielle Jessee's Research

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  • For Application Development & Delivery Professionals

    REPORT: Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    October 26, 2017 Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right culture and people in place to deliver on this new imperative? Do you have strategic scenarios to achieve your goals? Are you using customer insights to fuel continuous development and improvement? Do you have the right technology portfolio to support your strategy? Use this report's maturity framework to evaluate your current state and identify key areas for improvement. This report was last published in June 2016. Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in October 2017.

  • For Application Development & Delivery Professionals

    REPORT: Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    October 11, 2017 Danielle Jessee, Mark Grannan

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a sustainable digital experience delivery organization that is able to quickly adapt to future conditions in addition to delivering on your needs today. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization

    September 19, 2017 Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often misunderstand the role. They fail to set product managers up for success and fail to coach high-performance behaviors. Digital business leaders should read this report to learn about how setting the product manager up for success will set their firm up for success.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Digital Experience Service Providers, 2017

    Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments

    July 27, 2017 Ted Schadler, Danielle Jessee

    Nine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse providers out there, which one should you use? We analyzed and built a knowledge base of 57 of the biggest and most important digital experience service providers to help digital business leaders make the best choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Our Favorite Mobile Websites, And How They Did It

    Five Case Studies Show How To Reinvent Your Mobile Website

    July 21, 2017 Danielle Jessee, Ted Schadler

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your desktop web. How do you expect to draw in new customers like that? As a digital business professional, it's time to start over and build app-like mobile web experiences. This report takes a deep dive into why and how five different companies reinvented their mobile websites to become more app-like for their non-app customers.

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