Why Read This
The information that powers your business — like a sales forecast or voice of the customer analysis — mixes data (such as inventory counts) and content (such as promotional strategies). Enterprises rarely store such data and content in the same place or manage it with the same people. In fact, many information and knowledge management (I&KM) professionals lack a strategic vision for how, where, or even why they should bring together and intermingle this information. To prepare for business events that rely on trusted data and
content, you need a well-governed metadata strategy, spanning both your data and content information assets.