Customers are the focus of strategies and operations; they’re also diverse and dynamic.
Understanding customers is good. Anticipating their behaviors, preferences, and expectations is better — and will create real opportunities to win in the market.
Continuously improve CX as a way to fuel growth.
Stay in front of rapidly evolving digital behaviors and expectations.
Tune customer engagement to their context and preferences.
“I chose Forrester’s Consumer Technographics for its preciseness and unique ability to discover trends, create competitive positioning, and keep me aware of the most up-to-date developments in the areas of emerging technology. The custom service and quick delivery of results help me save time and provide my internal partners with fast, comprehensive, and reliable insights to grow our business and expand into new categories.”
Director, Strategy & Market Research, AOL