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Data Services

Forrester's data services provide deep insights into how technology affects your customers' attitudes, behaviors, and expectations in a rapidly changing world.

Know Your Customer
We build a full picture of changing customer needs, across industries and geographies, using multiple methodologies.

Move Beyond Trends
Our data scientists and industry analysts guide you with personalized insights.

Take Action
We help you apply our models and frameworks to prioritize investment.

Data For Different Needs

Customer Experience
Predict how actions to improve CX will affect revenue performance.
Customer Experience Index™ (CX Index)

Consumer Attitudes And Behaviors
Coverage from more than 400,000 consumers in 20-plus countries.
Consumer Technographics®

Business Priorities And Technology
Priorities, investments, and customer journeys of technology purchasers.
Business Technographics®

Market Forecasts
eCommerce, digital marketing, mobile, and emerging technology markets.

Custom Data
Custom data research designed to meet your specific needs.
Custom Data

In The Format You Choose

Interactive dashboards let you change variables to see instant insights.

Add high-resolution charts and graphics directly to your presentations.

Or get granular data to analyze and triangulate in house.

What Our Clients Say

'Technographics' exhaustive data and exceptional service, combined with frameworks such as Social and Mobile Technographics, are helping me save time, stimulate innovation, and sustain our competitive advantage."
Dan Rubin, Executive Director, Strategy, Meredith Xcelerated Marketing

For Immediate Assistance

Contact a data specialist to discuss your data needs.


CX Index

Consumer Technographics

Business Technographics


Custom Data