Forrester's data services provide deep insights into how technology affects your customers' attitudes, behaviors, and expectations in a rapidly changing world.
Know Your Customer
We build a full picture of changing customer needs, across industries and geographies, using multiple methodologies.
Move Beyond Trends
Our data scientists and industry analysts guide you with personalized insights.
We help you apply our models and frameworks to prioritize investment.
Data For Different Needs
Predict how actions to improve CX will affect revenue performance.
Customer Experience Index™ (CX Index)
Consumer Attitudes And Behaviors
Coverage from more than 400,000 consumers in 20-plus countries.
Business Priorities And Technology
Priorities, investments, and customer journeys of technology purchasers.
eCommerce, digital marketing, mobile, and emerging technology markets.
Custom data research designed to meet your specific needs.
What Our Clients Say
'Technographics' exhaustive data and exceptional service, combined with frameworks such as Social and Mobile Technographics, are helping me save time, stimulate innovation, and sustain our competitive advantage."
Dan Rubin, Executive Director, Strategy, Meredith Xcelerated Marketing