Speaker Biography

David Schmitt

IHG

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

    David Schmitt leads analytics and operations for IHG's largest interactive marketing program, driving more than $1 billion in revenue to IHG's 4,700-plus hotels through search, affiliate, and direct media marketing. His team is responsible for developing and maintaining a global platform that provides marketing teams across the world with the infrastructure, tools, and insights they need to maximize their investments.

    Leveraging his unique blend of analytical, technical, and communication skills, David has an established reputation for bringing data to life in a way that is engaging, thoughtful, and fun. David is a graduate of Georgia Tech and the Kellogg Graduate School of Management and was honored by SAS and Teradata as an "Analytic Hero."