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David   Johnson

David Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David Johnson's Research

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  • For CIO Professionals

    REPORT: Top Trends And Emerging Technologies, Q3 2020

    September 22, 2020 Brian Hopkins, Julie Ask, Dave Bartoletti, J. P. Gownder, Mike Gualtieri, Jeffrey Hammond, Enza Iannopollo, David Johnson, Craig Le Clair, Renee Murphy

    The pandemic has elevated digital acceleration to the forefront of business leaders' minds. It has also drawn technology management leaders into the spotlight. CIOs must recognize, however, that the strategies that worked in the 2010s will falter in the 2020s. Read this report to understand how this decade will be different and how to get ahead of trends by innovating with the most important emerging technologies.

  • For CIO Professionals

    REPORT: Understand The Differences Between EX And CX

    Energize EX Improvement With Confidence And Clarity

    June 22, 2020David Johnson

    Many firms run their employee experience (EX) programs using the same tools and methods that they use for their customer experience (CX). While doing this is convenient, it misses a critical point — serving employees is fundamentally distinct from serving customers. In this report, we help CIOs understand precisely how EX is unique and offer guidance about how to build and manage it differently.

  • For CMO Professionals

    REPORT: The CEO's Guide To The Future Of Work

    Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done

    June 8, 2020 James McQuivey, PhD, J. P. Gownder, David Johnson, Mark Brandau, Katy Tynan

    Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating through your ecosystem of work will drive, shape, and shake your current workforce vision, strategy, and execution. While there is no one-size-fits-all solution, there are specific tools you can make better use of, starting today. Read this report to assess your vulnerabilities and your opportunities to determine the steps you can take to manage them.

  • For CMO Professionals

    REPORT: The Future Of Work Starts Now

    Four Shocks Will Sort Out The Winners From The Losers In The 2020s

    April 14, 2020 James McQuivey, PhD, J. P. Gownder, David Johnson, Mark Brandau

    The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of challenges. But this time, many of the forces that determine who will win (or lose) are already visible — and just got fast-tracked. Systemic risk, robots, employee data, and employee power are already causing shocks to your system. Not everything you hear about the future of work matters, but these four things will, so take note and prepare to shock-proof your organization.

  • For Customer Experience Professionals

    REPORT: Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession

    April 9, 2020 Rick Parrish, TJ Keitt, J. P. Gownder, David Johnson, Ted Schadler

    The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that customer-obsessed firms can use the stimulus package to put customers at the center of everything they do.

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