David K.  Johnson

David K. Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David K. Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David K. Johnson's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: The CIO's Guide To Employee Experience

    CIOs Have A Golden Opportunity To Improve EX At Their Company

    April 8, 2019David K. Johnson

    For a CIO to believe that employee experience (EX) is just a fad is understandable. It feels like a bunch of intangible fluff. But its effects on the bottom line are undeniable — and so strong that ignoring EX will be perilous. EX leaders are focusing on improving employees' daily work experiences through technology, proving the point that CIOs are in the best position to drive positive EX change for their organizations, as their technology touches employees all day, every day. This report explains why and how.

  • For CIO Professionals

    REPORT: The Employee Experience Technology Ecosystem

    Tools And Technology: The Employee Experience Playbook

    February 14, 2019David K. Johnson, Andrew Hewitt

    If you hold a traditional view and think about employee experience (EX) from the vantage point of the employee life cycle, from initial hiring to the exit interview, you're missing your single biggest opportunity to improve it. Our research shows that what employees experience in their daily journeys is the factor that most affects EX. Improving this requires a different focus — and technology has an outsized impact. This report will help CIOs charged with improving EX understand and embrace the growing landscape of technologies that improve employees' daily experiences.

  • For CIO Professionals

    REPORT: Introducing Forrester's Employee Experience Index

    Landscape: The Employee Experience Playbook

    February 14, 2019David K. Johnson, Samuel Stern

    The debate about the importance of employee experience (EX) is moving into a new phase. It's no longer a question of whether EX is important. Now the debate is about which EX elements matter most. To answer that question, Forrester deployed a new survey to 13,800 global workforce employees in seven countries over two years, across several industries, including the public sector. We incorporated the latest insights from psychological and organizational behavior research into the survey. The findings, summarized in this report, will change the way CIOs, CMOs, and their organizations think about EX.

  • For Infrastructure & Operations Professionals

    REPORT: Build A Comprehensive Business Case For Employee Technology Purchasing

    Business Case: The Employee Experience Playbook

    December 19, 2018 Andrew Hewitt, J. P. Gownder, David K. Johnson

    To help their businesses drive revenue growth, I&O leaders must invest in initiatives that don't just cut costs, but that help win, serve, and retain customers. As a result, I&O pros are becoming more and more responsible for building the business case to justify and measure the holistic value of their investments. This report will help you incorporate the entire picture of benefits, costs, flexibility, and risks into your business case. This report is an update of a previous Forrester report. Forrester periodically reviews it to ensure continued accuracy.

  • For Infrastructure & Operations Professionals

    REPORT: Make Employee Experience The Focus Of Your Managed Workplace Services Strategy

    November 19, 2018 Bill Martorelli, David K. Johnson

    Delivering consumer-grade workplace services has become a high priority for infrastructure and operations (I&O) professionals. Historically, I&O managers have sought to provide device support at the lowest possible cost, at times sacrificing quality. Now, the focus has clearly shifted to delivering an improved employee experience (EX), which I&O should include as a key evaluation and service-level agreement (SLA) criterion. Today's flat IT budgets make this more difficult to accomplish without enlisting service partners for help in delivering top-grade workplace services. This report reviews critical trends influencing the service provider workplace services landscape.

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