David K.  Johnson

David K. Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David K. Johnson

Principal Analyst Serving CIO Professionals

David serves leaders responsible for employee experience (EX) and workforce productivity and is the lead author of Forrester's EX Index research. His passion is helping companies create workplaces that engage people and enable them to do their best work. He is an expert in the way technology affects motivation and performance as well as how it shapes organizations’ employee experience. David also speaks publicly about how organizations can use psychological and organizational behavior research to guide their technology strategy and set better priorities.

Previous Work Experience

David is a former software executive with 20 years of industry experience in product development, management, and marketing. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, an endpoint management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.

David K. Johnson's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Employee Experience Is Crucial To Success In The Era Of AI, Automation, And Robotics

    Driving A Successful Employee Experience Also Drives A Higher RQ

    September 16, 2019 J. P. Gownder, David K. Johnson

    Employees often resist when a firm implements AI, automation, and robotics. Many fear losing their job, mistrust their robot colleagues, and worry that if they do embrace the technology, they'll suffer. It doesn't have to be that way. In fact, employees who score high in engagement are quite willing to embrace the changes. This report explains how CIOs can succeed at implementing AI and automation by boosting employee engagement.

  • For Infrastructure & Operations Professionals

    REPORT: The Future Of VDI Is Cloud

    Cloud-Based Virtualization Will Surpass On-Premises VDI To Improve Scalability And Manageability

    July 31, 2019 Andrew Hewitt, David K. Johnson

    Seeking to arm employees with the technology they need to drive business growth, enterprises have invested in digital workspace technologies like virtual desktop infrastructure (VDI), but change is coming to the world of client virtualization: cloud. Cloud desktops are evolving to help drive better employee experience (EX), enabling more dynamic, secure, flexible access to enterprise resources on a global scale. This report helps infrastructure and operations (I&O) pros evaluate cloud desktops to see how they can play a role in their organization's EX strategy. This is an update of a previously published report; Forrester reviews and revises it periodically to ensure continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Adaptation, Not Amnesia: Your Business Needs A Knowledge Strategy

    Your Knowledge Strategy Determines Whether Years Of Experience Are A Source Of Wisdom Or A Path To Obsolescence

    July 30, 2019David K. Johnson, Nate Meneer

    Much of the current thinking about workforce capabilities centers on ensuring that firms possess both the soft skills and technical skills they need to compete in the era of digital business. But in focusing on skills, many firms are overlooking the importance of the proprietary knowledge their workforce possesses about creating value for customers. CIOs should read this report to learn how to identify, locate, and leverage the knowledge that will keep their firms competitive.

  • For CIO Professionals

    REPORT: Drive Your Innovation Credibility With Employee Experience

    Partner With HR To Help Employees View IT As A Driver Of Technology Innovation

    July 5, 2019 James Staten, David K. Johnson

    Most employees view CIOs and IT as managers of existing or historical technologies, not as future tech leaders. CIOs who succeed in changing this preconception can drive tech leadership and innovation more effectively. Partner with HR and business leaders to identify what employee experience (EX) improvements will have the broadest applicability and value.

  • For CIO Professionals

    REPORT: The CIO's Guide To Employee Experience

    CIOs Have A Golden Opportunity To Improve EX At Their Company

    April 8, 2019David K. Johnson

    For a CIO to believe that employee experience (EX) is just a fad is understandable. It feels like a bunch of intangible fluff. But its effects on the bottom line are undeniable — and so strong that ignoring EX will be perilous. EX leaders are focusing on improving employees' daily work experiences through technology, proving the point that CIOs are in the best position to drive positive EX change for their organizations, as their technology touches employees all day, every day. This report explains why and how.

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