David   Novitzky

David Novitzky

Researcher Serving B2C Marketing Professionals

Dave is a researcher serving B2C marketing professionals. His research focuses on digital marketing, omnichannel advertising, media buying, paid search advertising, and marketing and advertising technologies.

Previous Work Experience

Prior to his role as a researcher, Dave served as a senior research associate supporting Forrester's B2C marketing team. In that role, Dave worked on research across a variety of topics, including omnichannel advertising, advertising technologies, search marketing, the digital marketing forecast, and data management platforms (DMPs). Before joining Forrester, Dave worked in vendor management for a retail energy supplier.

Education

Dave holds a BS in marketing communication/advertising from Western New England University.

David Novitzky

Researcher Serving B2C Marketing Professionals

Dave is a researcher serving B2C marketing professionals. His research focuses on digital marketing, omnichannel advertising, media buying, paid search advertising, and marketing and advertising technologies.

Previous Work Experience

Prior to his role as a researcher, Dave served as a senior research associate supporting Forrester's B2C marketing team. In that role, Dave worked on research across a variety of topics, including omnichannel advertising, advertising technologies, search marketing, the digital marketing forecast, and data management platforms (DMPs). Before joining Forrester, Dave worked in vendor management for a retail energy supplier.

Education

Dave holds a BS in marketing communication/advertising from Western New England University.