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David   Novitzky

David Novitzky

Researcher Serving B2C Marketing Professionals

Dave is a researcher serving B2C marketing professionals. His research focuses on digital marketing, omnichannel advertising, media buying, paid search advertising, and marketing and advertising technologies.

Previous Work Experience

Prior to his role as a researcher, Dave served as a senior research associate supporting Forrester's B2C marketing team. In that role, Dave worked on research across a variety of topics, including omnichannel advertising, advertising technologies, search marketing, the digital marketing forecast, and data management platforms (DMPs). Before joining Forrester, Dave worked in vendor management for a retail energy supplier.

Education

Dave holds a BS in marketing communication/advertising from Western New England University.

David Novitzky

Researcher Serving B2C Marketing Professionals

Dave is a researcher serving B2C marketing professionals. His research focuses on digital marketing, omnichannel advertising, media buying, paid search advertising, and marketing and advertising technologies.

Previous Work Experience

Prior to his role as a researcher, Dave served as a senior research associate supporting Forrester's B2C marketing team. In that role, Dave worked on research across a variety of topics, including omnichannel advertising, advertising technologies, search marketing, the digital marketing forecast, and data management platforms (DMPs). Before joining Forrester, Dave worked in vendor management for a retail energy supplier.

Education

Dave holds a BS in marketing communication/advertising from Western New England University.

David Novitzky's Research

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  • For B2C Marketing Professionals

    REPORT: Research Overview: Personalization

    A Guide To Our Personalization-Related Research

    September 15, 2020 Rusty Warner, David Novitzky

    B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges make it no easy task. This report compiles Forrester's body of recent personalization research to help you understand the requisite components of a holistic personalization strategy.

  • For CMO Professionals

    REPORT: Consumer Goods Companies Spend More On Digital Marketing

    The COVID-19 Pandemic Hastens Trends That Were Already In Motion

    August 6, 2020 Shar VanBoskirk, Brandon Verblow, David Novitzky

    For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by CPG marketers in the US will decline by only 3.3% in 2020 before roaring back to $14.2 billion by 2025. CMOs should read this report to see how CPG brands will allocate their search advertising, social media advertising, online display advertising, and email marketing budgets to meet rising digital consumer expectations during and after the global pandemic.

  • For B2C Marketing Professionals

    REPORT: The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020

    Tools And Technology: The Enterprise Marketing Technology Playbook

    July 30, 2020 Mary Pilecki, David Novitzky, Jessica Liu, Stephanie Liu, Tina Moffett, Jim Nail, Ryan Skinner, Joe Stanhope, Rusty Warner

    Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 most used or talked-about technology categories that underpin moments-based marketing. B2C marketers should read this report to shape their firm's investment approach to martech.

  • For B2C Marketing Professionals

    REPORT: Weigh The Pros And Cons Of 11 Emerging Marketing Channels

    May 11, 2020 Collin Colburn, David Novitzky

    Emerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of them, B2C marketers must first decide whether they fit with their marketing goals. Read this report to assess which emerging channels you should have on your marketing radar.

  • For B2C Marketing Professionals

    REPORT: Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

    Assessment: The Omnichannel Advertising Playbook

    April 10, 2020 Joanna O'Connell, David Novitzky

    B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity needed to master both of these. To move up in the omnichannel advertising maturity ranks, marketers can take a self-assessment to see how they stack up across six key competencies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Webinar: B2C Marketing Predictions 2021

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