David   Novitzky

David Novitzky

Researcher Serving B2C Marketing Professionals

Dave is a researcher serving B2C marketing professionals. His research focuses on digital marketing, omnichannel advertising, media buying, paid search advertising, and marketing and advertising technologies.

Previous Work Experience

Prior to his role as a researcher, Dave served as a senior research associate supporting Forrester's B2C marketing team. In that role, Dave worked on research across a variety of topics, including omnichannel advertising, advertising technologies, search marketing, the digital marketing forecast, and data management platforms (DMPs). Before joining Forrester, Dave worked in vendor management for a retail energy supplier.

Education

Dave holds a BS in marketing communication/advertising from Western New England University.

David Novitzky

Researcher Serving B2C Marketing Professionals

Dave is a researcher serving B2C marketing professionals. His research focuses on digital marketing, omnichannel advertising, media buying, paid search advertising, and marketing and advertising technologies.

Previous Work Experience

Prior to his role as a researcher, Dave served as a senior research associate supporting Forrester's B2C marketing team. In that role, Dave worked on research across a variety of topics, including omnichannel advertising, advertising technologies, search marketing, the digital marketing forecast, and data management platforms (DMPs). Before joining Forrester, Dave worked in vendor management for a retail energy supplier.

Education

Dave holds a BS in marketing communication/advertising from Western New England University.

David Novitzky's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Infographic: The State Of Enterprise Marketing Technology, 2020

    Landscape: The Enterprise Marketing Technology Playbook

    January 16, 2020 Joe Stanhope, David Novitzky

    Enterprise marketing technology (EMT) is a critical competency to support B2C marketers' efforts to understand and engage customers across devices and touchpoints. For our Q3 and Q4 2019 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes), we surveyed 65 customer references and end users about their respective vendors and their use of marketing technologies. This infographic outlines EMT through users' eyes.

  • For CMO Professionals

    REPORT: Retail Remains The Second-Largest Digital Marketing Spender In The US

    US Retailers Refine, But Still Grow, Their Digital Marketing Budgets

    January 3, 2020 Shar VanBoskirk, Brandon Verblow, David Novitzky

    Retail digital marketing spend in the US will grow to $21.3 billion by 2023. CMOs should read this report to see how retailers will distribute their growing budgets to compete with Amazon and direct-to-consumer (DTC) brands.

  • For B2C Marketing Professionals

    REPORT: Predictions 2020: Media

    Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

    October 29, 2019 Collin Colburn, Joanna O'Connell, Jim Nail, Jessica Liu, Stephanie Liu, David Novitzky

    2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group of frustrated consumers and new entrants to the media industry. This report lays out Forrester's five major predictions for the media industry in 2020, giving B2C marketers time to prepare.

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