Dawn   Zencka

Dawn Zencka

Sr Consultant Serving Customer Experience Professionals

Dawn is a senior consultant on Forrester's Customer Experience team. She helps organizations apply Forrester's research, methodologies, and insights to evolve their customer experience practices.

Previous Work Experience

Dawn has more than 14 years of professional experience working with Fortune 500 clients. Prior to joining Forrester, her work focused on strategy, customer experience, communication design, integrated marketing, new product innovation, customer insights, and CRM/loyalty program development.

Dawn has held a variety of roles, including: associate director, strategy and analysis at Digitas; account director, One to One Interactive; and vice president of insights and research, iProspect. Past clients include American Express, McDonald's, Rite Aid, Neiman Marcus, Fidelity, Philips Healthcare, Blue Cross Blue Shield, and First Marblehead.

Education

Dawn has an M.B.A. from the F.W. Olin Graduate School of Business at Babson College and a BA in English and film studies from the University of Michigan.

Dawn Zencka

Sr Consultant Serving Customer Experience Professionals

Dawn is a senior consultant on Forrester's Customer Experience team. She helps organizations apply Forrester's research, methodologies, and insights to evolve their customer experience practices.

Previous Work Experience

Dawn has more than 14 years of professional experience working with Fortune 500 clients. Prior to joining Forrester, her work focused on strategy, customer experience, communication design, integrated marketing, new product innovation, customer insights, and CRM/loyalty program development.

Dawn has held a variety of roles, including: associate director, strategy and analysis at Digitas; account director, One to One Interactive; and vice president of insights and research, iProspect. Past clients include American Express, McDonald's, Rite Aid, Neiman Marcus, Fidelity, Philips Healthcare, Blue Cross Blue Shield, and First Marblehead.

Education

Dawn has an M.B.A. from the F.W. Olin Graduate School of Business at Babson College and a BA in English and film studies from the University of Michigan.