For Customer Insights Professionals

Defining A Scalable Site Optimization Process

Process Enables Sustained Online Testing Success

    Why Read This Report

    Online testing is an extremely effective site optimization technique, but few Customer Intelligence (CI) professionals have successfully scaled their testing initiatives to affect customer experience or business performance. Online testing is complex and involves many participants and skills, and for most firms, process remains the missing ingredient. To help, Forrester has identified the goals and objectives of the process that CI professionals must master to ensure success with online testing.
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