Why Read This
Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed to technology products — continues to grow, SMBs are now investing in their own IT support staff as never before. Now, armed with internal IT support resources, SMBs are not ramping software-as-a-service (SaaS) as fast as large enterprises and are taking greater advantage of open source software. Tech marketers need to rethink many of the assumptions they have made about SMBs and revamp their go-to-markets accordingly.
Tags: Business Intelligence, Collaboration Platforms, CRM Applications, Customer Relationship Management (CRM), Enterprise Collaboration, Enterprise Content Management Suites, Enterprise Portals & Search, Enterprise Resource Planning Applications (ERP), Learning, Learning Management Systems (LMSes), Open Source Strategy, Project Portfolio Management (PPM), Software-as-a-Service (SaaS), Vendor Management