Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

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122 results in Reports

  • Marketing Organization & Culture
  • For CMO Professionals

    Report:B2B CMOs Must Evolve Or Move On

    CMOs Stand At The Crossroads Of A Redefined Marketing Remit

    Digital channels, online social activity, and rapidly evolving personal technology cause top business marketers to take on unfamiliar responsibilities in order to succeed. While new peer and...

    • Downloads: 492
  • For Customer Insights Professionals

    Report:Brief: The Marketing Technology Buyer's Dilemma

    Maintain Customer Focus While Navigating Market Changes

    Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

    • Downloads: 208
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

    • Downloads: 198
  • For Infrastructure & Operations Professionals

    Report:Forrester's I&O And Marketing Partnership Readiness Self-Assessment

    Forrester recommends using the marketing partnership readiness self-assessment tool to help I&O professionals understand whether they are ready to partner with marketing and other members of...

    • Downloads: 10
  • For Marketing Leadership Professionals

    Report:Mix Art And Science For Marketing Success

    Vision: The Marketing Mix Optimization Playbook

    In the age of the customer, people have access to more media and information channels than ever before— and marketers are struggling to allocate budget effectively across channels and properly...

    • Downloads: 1115
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 328
  • For CMO Professionals

    Report:Start To Build Your Ultimate Customer Relationship

    Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

    Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

    • Downloads: 428
  • For CMO Professionals

    Report:Make The Switch To The Customer Life Cycle

    Strategic Plan: The Customer Life-Cycle Marketing Playbook

    The customer life cycle provides a better explanation of modern marketing than does the traditional marketing funnel, but marketers still struggle to adopt the customer life cycle. Problems with the...

    • Downloads: 1561
  • For Marketing Leadership Professionals

    Report:Valuable Content Is Every Marketing Team's Job

    Organization: The Content Marketing Playbook

    Content marketing asks something more of marketers' content; it demands storytelling and a focus on building audiences and maintaining interest. Marketing organizations have long possessed only the...

    • Downloads: 171
  • For CMO Professionals

    Report:Revamp Your Agency Roster To Lead A Connected Brand Experience

    Performance Management: The Brand Experience Playbook

    As marketers move from managing their brand to leading a connected brand experience, they will need agency partners that can help develop and execute their vision. To effectively manage agency...

    • Downloads: 638
  • For CMO Professionals

    Report:What The Enterprise Marketing Software Suites Forrester Wave™ Means For CMOs

    The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

    This report, originally written for customer insights (CI) professionals, includes content relevant for chief marketing officers (CMOs). With marketing-related spending comprising 13% of all software...

    • Downloads: 106
  • For Application Development & Delivery Professionals

    Report:Two Paths To The Ideal Digital Experience Delivery Organization

    Digital Customer Experience Delivery Demands An Organizational Transformation

    Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...

    • Downloads: 312
  • For Marketing Leadership Professionals

    Report:Marketers Need To Acquire Adaptive Skill Sets

    Organization: The Marketing Mix Optimization Playbook

    Most marketers have earned their stripes through corporate work experience and business-school training that takes a top-down linear approach to marketing planning and optimization. Today, winning,...

    • Downloads: 904
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 735
  • For CMO Professionals

    Report:Brief: B2B CMOs Drive Content Marketing Results By Fostering Direct Involvement

    Benchmark Data Shows That Content Marketing Maturity Improves As Team Participation Increases

    Eager to put content marketing to work by attracting buyer attention and generating demand, business-to-business (B2B) CMOs often turn to agencies and freelancers to boost their content marketing...

    • Downloads: 174
  • For Customer Insights Professionals

    Report:A Stopgap For Marketing Science Scarcity

    Organization: The Customer Analytics Playbook

    Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

    • Downloads: 243
  • For CMO Professionals

    Report:Culture Is Key To Marketing Innovation Velocity

    How B2C Marketers Inspire Cultural Change

    Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

    • Downloads: 370
  • For CMO Professionals

    Report:Benchmark Your Brand Building Capabilities

    Benchmarks: The Brand Experience Playbook

    In 2012, Forrester surveyed marketing leaders to get a pulse on their progress toward successfully building a brand experience. The results show that marketers are in the early stages of building a...

    • Downloads: 546
  • For Marketing Leadership Professionals

    Report:Build A Better Digital Media Strategy

    Strategic Plan: The Digital Media Buying Playbook

    Moving up the digital media buying maturity ladder requires a plan that improves digital media buying practices across all six key dimensions of maturity over the long term: culture, organization,...

    • Downloads: 886
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management In Australia, 2014

    The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

    • Downloads: 133
  • For Marketing Leadership Professionals

    Report:Find, Support, And Keep Emerging Touchpoint Talent

    There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's...

    • Downloads: 101
  • For Marketing Leadership Professionals

    Report:The Search Marketing Operations Scorecard

    Processes: The Search Marketing Playbook

    Marketing leaders looking to evolve current search marketing efforts into customer-obsessed discovery marketing programs will find they can't do so without setting up a solid operational foundation...

    • Downloads: 840
  • For CMO Professionals

    Report:The CMO's Role In Closing The Customer-Employee Gap

    The Customer-Activated Enterprise

    This report, originally written for application development and delivery professionals, includes content relevant to chief marketing officers (CMOs), especially those leading marketing for...

    • Downloads: 102
  • For Marketing Leadership Professionals

    Report:How To Defuse Digital Marketing Privacy Concerns

    Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange

    Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...

    • Downloads: 506
  • For CIO Professionals

    Report:The DNA Of The Chief Digital Officer

    What To Look For When Hiring A Digital Leader

    While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership...

    • Downloads: 309