Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

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22 results in Reports

  • Peter O'Neill
  • For Customer Insights Professionals

    Report:Automate Your End-To-End L2RM Process

    Tools And Technology: The Lead-To-Revenue Playbook

    A myriad of marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These marketing automation...

    • Downloads: 651
  • For Sales Enablement Professionals

    Report:Content Management Process And Organization Capabilities Assessment

    B2B marketers realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. Review the criteria and answer...

    • Downloads: 61
  • For Sales Enablement Professionals

    Report:Leverage The Channel Management Technology Spectrum

    Tools And Technology: The Channel Partner Loyalty Playbook

    Channel partners' loyalty to vendors and suppliers is waning, resulting in risk to vendors' and suppliers' wallet share and revenue growth with respect to their channel partners. Channel...

    • Downloads: 181
  • For Sales Enablement Professionals

    Report:The Case For B2B Customer Experience Programs Is Revenue Generation And Renewal

    But Marketing Cannot Take On This Issue Alone

    Research conducted over the past years indicates that B2B customers perceive their experiences to be worse than those delivered by bottom-of-the-barrel consumer industries such as TV service...

    • Downloads: 424
  • For Customer Insights Professionals

    Report:Build New Roles, Skills, And Structures For L2R Success

    Organization: The Lead-To-Revenue Playbook

    Lead-to-revenue management (L2RM) standardizes, automates, and scales the practices needed to engage with customers across their life cycle — from early prospect to loyal advocate. But early...

    • Downloads: 422
  • For Sales Enablement Professionals

    Report:Mobile Is A Mainstream Content Source For Tech Buyers

    Deliver What They Want Where They Want It

    Mobile is becoming the new face of engagement. By 2016, smartphones and tablets will put power in the pockets of a billion business application buyers and/or users. Mobile is not simply another...

    • Downloads: 313
  • For Sales Enablement Professionals

    Report:Which L2RM Platform Vendors Have An Edge In Europe?

    The L2RM Platform Forrester Wave™ From A European Point Of View

    Many of the lead-to-revenue management (L2RM) automation vendors with a global reach have not yet seriously set up shop in Europe because they consider firms in that territory to be late adopters of...

    • Downloads: 45
  • For Sales Enablement Professionals

    Report:Use The L2RM Platform Forrester Wave™ To Support Buyer Engagement

    The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014

    This report, originally written for customer insights professionals, includes content relevant to professionals responsible for sales enablement, especially those leading marketing for B2B companies....

    • Downloads: 236
  • For Marketing Leadership Professionals

    Report:Tech Marketers Are Missing The Social Mark For Senior Decision-Makers

    Senior Decision-Makers Are Heavy Users Of Social Media

    B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles...

    • Downloads: 345
  • For Sales Enablement Professionals

    Report:Use Field Marketing To Align Marketing Content With International Customer Needs

    Tech Vendors That Sell Globally Tend To Market And Localize Centrally

    Tech marketing executives are struggling to strike a balance between the control they need to communicate a consistent brand promise and deliver a consistent brand experience while also being...

    • Downloads: 249
  • For Sales Enablement Professionals

    Report:Assessing Your Content Management Processes And Organization

    B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper...

    • Downloads: 616
  • For Customer Insights Professionals

    Report:Gauge Your L2RM Progress And Success

    Benchmarks: The Lead-To-Revenue Playbook

    Business-to-business (B2B) marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding an immature L2R program, often feel they are navigating uncharted waters — but...

    • Downloads: 256
  • For Sales Enablement Professionals

    Report:Tip The Balance From Reference Customers To Advocates

    Capture Buyer Satisfaction And Enthusiasm Earlier

    Most business-to-business (B2B) marketing budgets have a significant and recurring line item entitled "customer reference program," which involves extensive spending and effort so the sales force and...

    • Downloads: 237
  • For Sales Enablement Professionals

    Report:The Importance Of True International Marketing Content

    Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

    • Downloads: 77
  • For Sales Enablement Professionals

    Report:Marketing Automation Success With European Companies

    Who's Hot In Europe? Local Vendor Innovations Thrive

    Wake up, sales enablement professionals, especially those of you in North America. Many of you in firms with marketing automation solutions have not yet seriously set up shop in Europe because you...

    • Downloads: 195
  • For Sales Enablement Professionals

    Report:Valuable Message Development For B2B Marketing In The Context of Sales Enablement

    Introducing Forrester's Message Framework For Content Creation And Audit

    The starting point for creating valuable content is a framework of your buyers' varying information needs across their journey — from recognizing that they have a problem to settling on how to...

    • Downloads: 296
  • For Sales Enablement Professionals

    Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

    Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

    • Downloads: 369
  • For Sales Enablement Professionals

    Report:European Tech Buyers Continue To Consume Digital Content Socially

    The 2012 B2B Social Technographics® Of European Buyers

    Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

    • Downloads: 180
  • For Sales Enablement Professionals

    Report:Tech Vendors Need To Make Their Marketing Outsourcing Strategic

    Digital Marketing Requires Longer Term Relationships

    The Q4 2011 B2B Marketing Organizations And Investments Survey shows that tech vendors outsource much of their marketing work to external service providers, much more than in other industry sectors....

    • Downloads: 290
  • For Sales Enablement Professionals

    Report:European B2B Marketers Will Invest In Automation In 2013

    Local Vendors Continue To Innovate

    Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

    • Downloads: 264
  • For Sales Enablement Professionals

    Report:Establish Your Content Marketing Life Cycle

    B2B Content Managers Must Plan More Than A Calendar

    Consumers have more power at their disposal than ever before and B2B content managers must adapt their strategies to stay relevant. It is no longer adequate to market to a singular, monolithic...

    • Downloads: 371
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 59