Why Read This
Ultimately, customers don't judge you based on how well you gather business requirements, choose development technologies, manage projects, or march through the development process — they judge you based on how they feel before, during, and after they use your software. This is the digital experience. If you get the customer experience wrong, then nothing else matters. And expectation inflation is sky-high thanks to the Apple-led smartphone revolution. People use great mobile apps and expect more and more and more. You have to keep up to succeed. New rules of application development are required: 1) design dopamine experiences; 2) be everywhere your customers want you to be; and 3) be first at innovation. Doable? Definitely. We show you how to change your approach.