WHY READ THIS PLAYBOOK
The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital intelligence offers an expanded swath of data, analytics, and optimization approaches that brings a more complete understanding of digital customer experiences. This understanding provides a platform for enhancing engagements at the speed of the customer. Forrester's digital intelligence playbook sets the groundwork for the strategy, technologies, and best practices for customer insights (CI) professionals charged with building a digital analytics practice. This is an update to the October 2012 "Digital Intelligence Transforms Analytics Into Action" report emphasizing the broad analytics remit of digital intelligence.