Create An Omnichannel Digital Media Buying Practice For Entitled Customers
Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using data and adtech that make omnichannel advertising easier. But to transform multichannel media strategies into omnichannel ones, B2C marketers must be methodical in their approach. The new digital media buying playbook helps marketing leaders understand the fundamental shifts that are occurring and gives the reader a strategic road map and best practices for omnichannel ...
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Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.