The Digital Media Buying Playbook For 2015

Create An Audience-Obsessed Digital Media Buying Practice

Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time bidding technologies. Participants across all parts of the value chain are affected, from media buyers and agencies to ad tech vendors and publishers. The digital media buying playbook helps marketing leaders and media buyers understand the fundamental shifts that are occurring and gives the reader a strategic road map and best practices ... Continue reading the Executive Overview


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Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.