FOR B2C Marketing PROFESSIONALS

The Digital Media Buying Playbook For 2016


Create An Audience-Obsessed Digital Media Buying Practice



Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time bidding technologies. Participants across all parts of the value chain are affected, from media buyers and agencies to ad tech vendors and publishers. The digital media buying playbook helps marketing leaders and media buyers understand the fundamental shifts that are occurring and gives the reader a strategic road map and best practices ... Continue reading the Executive Overview
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PLAYBOOK RESEARCH

Overview: Create An Audience-Obsessed Digital Media Buying Practice
Vision: Omnichannel Digital Media Buying In The Post Digital Era
Landscape: US Display Advertising Forecast 2015-2020
Performance Management: Measurement Is A Digital Media Buyer's Best Friend
Continuous Improvement: Media Buying's Evolution Challenges Marketers
Landscape: US Display Advertising Forecast 2015-2020
Vision: Omnichannel Digital Media Buying In The Post Digital Era
Continuous Improvement: Media Buying's Evolution Challenges Marketers
Performance Management: Measurement Is A Digital Media Buyer's Best Friend
Overview: Create An Audience-Obsessed Digital Media Buying Practice

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