Media Center

You have questions; we have answers. The Media Center is the place to gain insight into our latest research, data, and analysis and connect with Forrester's PR team.

< View All Media Resources

Digital Will Influence 54% Of European Retail Sales By 2021
November 24, 2016


Forrester released new data this week that shares insight into how digital will influence European retail sales. According to the data, digital assets will help all European retail sales grow from 42% in 2016 to 54% by 2021. These sales include both direct online sales (8%) as well as in-store sales that customers’ digital research has influenced (46%) — see the graphic below. A few specific industries will benefit from digital influence, including jewelry and watches; computers, software, and video games; sports equipment; clothing and footwear; and home improvement, household appliances, and furniture.


On the holiday front, Forrester forecasts that Western European retail sales during November and December 2016 will account for just under one-third of total retail sales in 2016, reflecting a spending growth of just 9% for holiday sales. This is more subdued than in previous years, due to the economic uncertainty surrounding Brexit and fluctuating currency values. Nevertheless, European consumers will continue to shift their holiday spending online due to the increased connectivity, convenience, and value of digital touchpoints.

Click here for more information, and please contact us if you'd like a copy of this report.


About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Contacts

Jenna Vassallo
Sr Public Relations Specialist
Forrester Research, Inc.

Tel. 617-613-5746
jvassallo@forrester.com


CONTACT FORRESTER PR

CONNECT WITH FORRESTER

Twitter Face Book LinkedIn Youtube