Digital Banking

Consumers are flocking to digital banking. Executives must lead a digital-centric strategy that earns loyalty by delivering consistently excellent experiences across flexible and extensible platforms, enhanced by third-party apps and integrated channels.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Needs-Based Content To Drive Banking Sales

    Digital Feature Fix: Product-First Bank Sales Strategies Are Shortsighted And A Competitive Disadvantage

    September 11, 2018 Alyson Clarke, August Du Pont

    Our Forrester Industry Wave™ evaluations often reveal that banking digital sites and mobile apps are missing important content, features, or functions that help customers complete their goals. Many banks and credit unions take a needs-based approach to sales when talking to prospects in person, but most fail to do the same in digital touchpoints. This brief explains why goal-oriented content is important in driving sales, illustrates good practices from leading firms, and helps digital teams understand how to implement goal-oriented content effectively.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Implement Universal Search In Banking Sites And Apps

    Digital Feature Fix: Use Search To Help Digital Banking Users Navigate And Take Action

    September 6, 2018 Aurelie L'Hostis

    Our Forrester Industry Wave™ evaluations often reveal that bank sites and apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is a lack of site- and appwide search. This brief explains why digital teams need to invest in universal search capabilities on their secure websites and mobile apps and illustrates best practices from leading banks.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Indian Mobile Banking Functionality

    Learn How To Deliver Great Mobile Banking Functionality

    September 4, 2018 Arnav Gupta

    Digital banking strategy professionals need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. For this report, Forrester reviewed the mobile apps of seven large Indian banks to help digital banking teams understand what mobile features are on offer today, what banks need to add, and what constitutes best practice.

  • For Customer Experience Professionals

    REPORT: Hardwire Customer Experience To Financial Performance

    CX Pros In Financial Services Must Connect Metrics To Money

    August 30, 2018 Tom Mouhsian

    Senior business leaders in the financial services industry measure success with metrics like return on equity, net income, and risk-adjusted allowances but don't know how customer experience (CX) affects these metrics. To gain business credibility and impact, CX pros must connect CX outcomes to core business metrics. This report leverages the experiences of a select group of CFOs and CMOs at the vanguard of this connection to show CX leaders what information and tools to use to elevate their CX practices to improve business results and executive buy-in.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Global Digital Banking Platforms, Q3 2018

    The 10 Solutions That Matter Most And How They Stack Up

    August 27, 2018 Jost Hoppermann

    In our 40-criteria evaluation of digital banking platform providers, we identified the 10 most significant solutions — EdgeVerve (Infosys Finacle); Finastra (Fusion Essence and Fusion Phoenix); Intellect Design Arena; Oracle; SAP; Sopra Banking Software (Sopra Banking Amplitude and Sopra Banking Platform); Tata Consultancy Services (TCS); and Temenos — and researched, analyzed, and scored them. This report shows how each solution measures up and helps application development and delivery (AD&D) professionals make the right choice.

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