Digital Banking

Consumers are flocking to digital banking. Executives must lead a digital-centric strategy that earns loyalty by delivering consistently excellent experiences across flexible and extensible platforms, enhanced by third-party apps and integrated channels.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: 2017 US Credit Card Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales

    November 15, 2017 Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes the lead again in our digital sales benchmark. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How Italian Banking Customers Use Different Channels, 2017

    Weave Digital And Human Touchpoints Together To Deliver Superior Customer Experiences

    November 9, 2017 Aurelie L'Hostis

    Digital business strategy executives at Italian banks face a twofold challenge: Banks need to encourage less digital-savvy customers to use digital touchpoints for routine banking tasks; at the same time, banks need to maintain a human touch with more digital-savvy customers for when those customers want to talk to someone for more complex needs. Digital business strategy executives should encourage digital banking use, blend digital and human touchpoints, and improve the way they deliver personalized advice through financial advisors. This report was originally published in March 2015; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Leading Banks Embrace Digital Core Banking

    New Target Architectures Pave The Way Toward End-To-End Digital Transformation

    October 27, 2017 Jost Hoppermann

    Traditional core banking is the natural enemy of true — end-to-end — digital banking transformation. Far too many banks are held back by their own legacy systems, and must now embrace more holistic approach to digital transformation — one we call digital core banking. This report shows how application development and delivery (AD&D) teams in leading banks are moving toward the concept of digital core banking, and how vendors plan to align their solutions with the concept of digital core banking.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Trends 2017: Australia And New Zealand Digital Banking

    Digital Executives Need Stronger Foundations To Better Execute And Create New Customer Value

    October 23, 2017 Alyson Clarke, Zhi Ying Ng

    Slowing economic growth, increased government scrutiny, and more empowered consumers are challenging retail banking in Australia and New Zealand (ANZ). Differentiated experiences will drive success, and digital is at the heart of that differentiation. Tomorrow's winners will be use digital technology to create value for customers and help them achieve the outcomes they want most. This report focuses on the drivers shaping the retail banking landscape and the key actions that digital business strategy teams at ANZ banks must take over the next year.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook

    October 23, 2017 Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver sustainable competitive differentiation. This report helps digital banking leaders understand what organizational model they should embrace to successfully execute their digital business strategy.

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