Why Read This
The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming increasingly digital. Devices are proliferating. And the key firms driving this — Apple, Facebook, Google, Twitter, and the rest — were either yet to be born or in their death throes during the boom of the 1990s. Product strategies must be nimble to manage the pace of change, and firms must both spot the death threats that disruptive trends pose to their current products and identify the new product lines that those same trends open up for explosive growth in the future. Forrester sets out the key disruptive trends that will transform products this year. Use them as the foundation for your product thinking.