Drew Green

Researcher serving CMO PROFESSIONALS

Drew is a researcher on the CMO team. He helps senior marketers understand how to adapt their teams, practices, and processes to align with the demands of their customers' changing behaviors and attitudes. Drew's research focuses on identifying the structures and designs underlying successful marketing organizations and addresses the types of organizational design, budgeting, talent and skill mix, and innovation design that can improve the operation of marketing organizations.

Previous Work Experience

Prior to joining Forrester, Drew conducted research at the University of Connecticut on the dynamics of brand development, brand perception, and executive leadership. He also worked as an assistant research executive at Millward Brown, performing survey-based research to test the impact of individual advertising and campaigns and provide insight into short- and long-term brand health.

Education

Drew earned a Bachelor of Science in marketing from Bryant University and a Master of Arts in political science from the University of Connecticut.

Drew Green's Research

  • For CMO Professionals

    Report: Marketing Teams Today: Not Deft

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy mar...

  • For B2C Marketing Professionals

    Report: How To Advertise To Consumers Who Hate Ads

    With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessaril...

  • For B2C Marketing Professionals

    Report: How To Advertise To Consumers Who Hate Ads

    With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessaril...

  • For CMO Professionals

    Report: Marketing Teams Today: Not Deft

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy mar...

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