Why Read This
Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite being the largest smartphone market, immature mobile Internet infrastructure makes mobile marketing very challenging. This report will help marketing leaders grasp mobile marketing fundamentals and create effective strategies in China.
Tags: Advertising, B2C eCommerce, Consumer Mobility, Customer Experience Management, eCommerce, Integrated Marketing (Cross-Channel), Marketing Methods, Marketing Mix Modeling, Mobile Advertising, Mobile Commerce (mCommerce), Mobile Marketing, Mobile Web, Omnichannel Customer Experience