Duncan Jones

Vice President, Principal Analyst serving Sourcing & Vendor Management PROFESSIONALS

Duncan contributes to Forrester's offerings for Sourcing & Vendor Management Professionals and for Application Development and Delivery Professionals. He is a leading expert on business application strategies and how to get the most from strategic software partners, including packaged applications, SaaS, and custom development. By researching enterprises' experiences in dealing with key software providers, such as IBM, Microsoft, Oracle, and SAP, Duncan helps clients create sound sourcing strategies, nurture better supplier relationships, and get better outcomes from their strategic software investments. He also advises software providers on pricing strategies and commercial trends.

Duncan is also a leading expert on ePurchasing applications, such as eProcurement and supplier risk and performance management (SRPM), with a particular focus on the increasing overlaps and conflicts between ePurchasing and sell-side B2B eCommerce. He advises clients on their application strategy in these areas, how to make good choices between alternative solution providers, and how to get the best results from implementation.

Previous Work Experience

Prior to joining Forrester in 2006, Duncan worked for seven years for QAD, an international provider of enterprise solutions for manufacturing companies, in various product management and product marketing roles. Most recently, he had global responsibility for radical changes to QAD's pricing and licensing strategy.

Duncan qualified as a chartered accountant with KPMG and then joined Courtaulds, a diverse multinational manufacturing company. In 10 years with Courtaulds, he held various line finance and IT roles before becoming project manager in a corporate team, managing systems-enabled business improvement projects around the world.


Duncan earned a first-class degree in mathematics from Hertford College at the University of Oxford and is a member of the Institute of Chartered Accountants in England and Wales.

Duncan Jones's Research

  • For Sourcing & Vendor Management Professionals

    Report: Improve Agility With Forrester's Software And SaaS Contract Review Checklist

    Software providers' contracts fail to keep pace with continual, rapid technology changes such as cloud and mobile. Forrester hears dozens of complaints each year about software contract disputes...

  • For Sourcing & Vendor Management Professionals

    Report: Sourcing Microsoft's Secure Productive Enterprise

    Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. Th...

  • For B2B Marketing Professionals

    Report: Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

    This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset ren...

  • For B2B Marketing Professionals

    Report: Pricing Strategies For Software-As-A-Service

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that ne...

  • For Application Development & Delivery Professionals

    Report: B2B Commerce Needs A Mobile Mindshift

    Why are there so few good mobile apps for business-to-business (B2B) eCommerce? Neither of the two Bs in B2B is currently doing enough to support mobile, employee-driven purchases. People who ne...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: eProcurement Solutions, Q1 2011

    In Forrester's 70-criteria evaluation of eProcurement solutions, we found that Ariba and Basware led the pack because of their superior user experience and wider supplier enablement capability. ...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: Contract Life-Cycle Management, Q2 2011

    Contract life-cycle management (CLM) products are more than merely document repositories; they streamline the authoring process, aid compliance tracking, and reduce overall contract administrati...

  • For Sourcing & Vendor Management Professionals

    Report: Software Pricing And Licensing Trends 2011

    In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and ...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: AP-EIPP, Q2 2008

    In Forrester's 78-criteria evaluation of accounts payable electronic invoice presentment and payment (AP-EIPP) vendors, we found that Basware leads the pack, closely followed by Ariba, JPMorgan ...

  • For Application Development & Delivery Professionals

    Report: Align Your Business Applications To Cloud And BT Imperatives

    Rapid business change, fueled by technology advances such as mobility and analytics, is transforming how application development and delivery (AD&D) professionals buy, deploy, and manage busines...

View all of Duncan Jones's Research

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