Elizabeth   Cullen

Elizabeth Cullen

Researcher Serving Enterprise Architecture Professionals

Elizabeth is a researcher on the enterprise architecture team. Her research focuses on strategies to help organizations — including commercial firms, government agencies, and smart cities — derive value from data and analytics. Specifically, she is interested in the role data leadership plays in developing a culture that embraces analytically driven decisions. For smart cities, she supports research on how technology and policy officials can develop a citizen-centric strategy that leverages current open data initiatives and new technologies to improve favorability, services, and operations. In addition, Elizabeth analyzes trends in data commercialization, exploring the various business models and best practices for developing and delivering data products and services. These research areas often point to needing the help of service providers and a new engagement model where firms subscribe to actionable insights and decision support.

Previous Work Experience

Prior to this role, Elizabeth was a senior research associate on the enterprise architecture team. She supported several analysts with their research on big data technologies and strategies for deriving valuable insights.

Education

Elizabeth graduated summa cum laude from Northeastern University with a B.S. in political science and a minor in international relations. Her senior thesis analyzed the "politics of remembrance" and the ethical implications of visiting sites of atrocity.

Elizabeth Cullen

Researcher Serving Enterprise Architecture Professionals

Elizabeth is a researcher on the enterprise architecture team. Her research focuses on strategies to help organizations — including commercial firms, government agencies, and smart cities — derive value from data and analytics. Specifically, she is interested in the role data leadership plays in developing a culture that embraces analytically driven decisions. For smart cities, she supports research on how technology and policy officials can develop a citizen-centric strategy that leverages current open data initiatives and new technologies to improve favorability, services, and operations. In addition, Elizabeth analyzes trends in data commercialization, exploring the various business models and best practices for developing and delivering data products and services. These research areas often point to needing the help of service providers and a new engagement model where firms subscribe to actionable insights and decision support.

Previous Work Experience

Prior to this role, Elizabeth was a senior research associate on the enterprise architecture team. She supported several analysts with their research on big data technologies and strategies for deriving valuable insights.

Education

Elizabeth graduated summa cum laude from Northeastern University with a B.S. in political science and a minor in international relations. Her senior thesis analyzed the "politics of remembrance" and the ethical implications of visiting sites of atrocity.

Elizabeth Cullen's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Enterprise Insights Service Providers, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up

    September 19, 2018 Jennifer Belissent, Ph.D., Elizabeth Cullen

    In our 20-criterion evaluation of the enterprise insights service providers, we identified the 11 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, EY, Infosys, KPMG, McKinsey & Company, PwC, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Specialized Insights Service Providers, Q3 2018

    The Nine Providers That Matter Most And How They Stack Up

    September 19, 2018 Jennifer Belissent, Ph.D., Elizabeth Cullen

    In our 20-criterion evaluation of specialized insights service providers, we identified the nine most significant ones — Alibaba Cloud, Fractal Analytics, Genpact, IBM, Opera Solutions, SAP, Telefónica, Teradata, and Tiger Analytics — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Customer Insights Professionals

    REPORT: Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Enterprise Data

    April 4, 2018 Boris Evelson, Elizabeth Cullen

    Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable with structured data analysis, they are only beginning to explore opportunities to use text analytics. In this report, CI pros will get answers to six key questions before they start on an often perilous journey of mining and analyzing unstructured enterprise data. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We have elaborated on the uses cases and methods for text analytics in this update.

  • For CIO Professionals

    REPORT: Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption

    January 16, 2018 Michele Goetz, Elizabeth Cullen, Phillip Hannafin

    There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their organizations? It's not the traditional technology organization; rather, it's technologists aligned with a business unit. This infographic helps CIOs understand how technology decision makers aligned to a functional unit, line of business, or corporate strategy group are driving AI adoption; their aspirations for the transformative nature of AI; and the challenges they expect to face.

  • For CIO Professionals

    REPORT: Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    December 18, 2017 Jennifer Belissent, Ph.D., Elizabeth Cullen

    Becoming insights-driven is now the holy grail of business transformation, and many firms are making concrete progress toward this end. However, change doesn't come easy. In this report, chief data officers (CDOs), chief analytics officers (CAOs), and other insights leaders offer CIOs best practices in preparing their organizations for change, executing on the new insights-driven strategy, and nurturing the new insights-driven culture.

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