Elizabeth   Velasquez

Elizabeth Velasquez

Sr. Data Insights Manager Serving Customer Insights Professionals

As a senior data insights manager at Forrester, Elizabeth is responsible for helping Forrester clients understand digital consumers’ technology adoption, behaviors, attitudes, and customer journeys, specifically in the healthcare and financial services industries. Working primarily in Forrester’s quantitative data sets, Elizabeth uncovers key data insights to support customer-obsessed client initiatives and challenge conventional thinking.

Previous Work Experience

Prior to joining Forrester, Elizabeth built her experience in market research and new product development, delivering advice on consumer behavior based on quantitative and qualitative research to Fortune 500 companies across multiple industries, including healthcare, financial services, retail, and CPG.

Education

Elizabeth holds a degree in business science and marketing from the Massachusetts Institute of Technology.

Elizabeth Velasquez

Sr. Data Insights Manager Serving Customer Insights Professionals

As a senior data insights manager at Forrester, Elizabeth is responsible for helping Forrester clients understand digital consumers’ technology adoption, behaviors, attitudes, and customer journeys, specifically in the healthcare and financial services industries. Working primarily in Forrester’s quantitative data sets, Elizabeth uncovers key data insights to support customer-obsessed client initiatives and challenge conventional thinking.

Previous Work Experience

Prior to joining Forrester, Elizabeth built her experience in market research and new product development, delivering advice on consumer behavior based on quantitative and qualitative research to Fortune 500 companies across multiple industries, including healthcare, financial services, retail, and CPG.

Education

Elizabeth holds a degree in business science and marketing from the Massachusetts Institute of Technology.

Elizabeth Velasquez's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot

    April 11, 2017 Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with their knowledge of what is best for their personal health. We used Forrester's Consumer Technographics data to explore combinations of consumer understanding of their health coverage and personal health. Health insurers and healthcare providers can use this to better target their marketing, digital servicing, and new product development efforts.

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