Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Ellen Carney's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Ten Mobile Features That Auto Insurers Must Offer

    Most eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentle...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2017: North American Digital Insurance

    Your customers are changing the rules. Your agents are launching the same digital tools as yours to hold onto their customers. New competitors like Lemonade are shrinking legacy business process...

  • For eBusiness & Channel Strategy Professionals

    Report: 2017 US Mobile Auto Insurance Functionality Benchmark

    Meeting the mobile needs of your auto insurance customers demands an understanding of where you — and your rivals — are now, and how you'll iterate your way to success. This report details the f...

  • For eBusiness & Channel Strategy Professionals

    Report: The Digital Insurance Imperative

    Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firm...

  • For eBusiness & Channel Strategy Professionals

    Report: Steer Your Customers' Insurance Journeys With Benchmarks

    Digital touchpoints are changing how consumers and small businesses are researching, buying, and using insurance. As a result, digital insurance strategy leaders are under pressure to deploy dig...

  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Insurance Is Mobile

    Smart, portable devices in pockets, purses, and now wrists are opening up a series of opportunities and challenges for insurance eBusiness. The unrelenting pace of innovation means that mobile i...

  • For B2B Marketing Professionals

    Report: Industry Essential: The US Insurance Market

    The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for ev...

  • For B2B Marketing Professionals

    Report: Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million peop...

  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Insurance Metrics That Matter

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their ins...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2013: North American Insurance eBusiness And Channel Strategy

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications ...

View all of Ellen Carney's Research

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