Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Ellen Carney's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Make The Business Case For Mobile Insurance

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to ...

    • Downloads: 364
  • For eBusiness & Channel Strategy Professionals

    Report: 2015 US Small Business Insurance Digital Sales Functionality Benchmark

    The US economy is booming, and so is small business growth. And as businesses grow, so does their need for business insurance. How effective are small business insurance websites when it comes t...

    • Downloads: 146
  • For eBusiness & Channel Strategy Professionals

    Report: Telematics Will Disrupt The Car Insurance Industry

    Vehicle telematics — the integration of vehicle monitoring systems, mobile communications, and information processing — will disrupt the car insurance industry. Telematics-enabled us...

    • Downloads: 210
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2015: North American Digital Insurance

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

    • Downloads: 522
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2015: European Digital Insurance

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer seg...

    • Downloads: 325
  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Insurance Is Mobile

    Smart, portable devices in pockets, purses, and now wrists are opening up a series of opportunities and challenges for insurance eBusiness. The unrelenting pace of innovation means that mobile i...

    • Downloads: 2166
  • For B2B Marketing Professionals

    Report: Industry Essential: The US Insurance Market

    The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for ev...

    • Downloads: 1814
  • For B2B Marketing Professionals

    Report: Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million peop...

    • Downloads: 1742
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2013: North American Insurance eBusiness And Channel Strategy

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications ...

    • Downloads: 1186
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2011: North American Insurance eBusiness And Channel Strategy

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter...

    • Downloads: 1287
View all of Ellen Carney's Research

Clients who work with Ellen Carney also work with: