Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

Ellen Carney's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2015: North American Digital Insurance

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

    • Downloads: 710
  • For eBusiness & Channel Strategy Professionals

    Report: Choose The Right Mobile Insurance Solution

    Technology decisions will make or break even the best mobile strategy. In their haste to show mobile progress, many insurance digital teams have rushed to get mobile apps into iTunes and Google ...

    • Downloads: 206
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 US Mobile Auto Insurance Functionality Benchmark

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings ...

    • Downloads: 376
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutua...

    • Downloads: 365
  • For eBusiness & Channel Strategy Professionals

    Report: Tech Opportunities In The North American Insurance Industry

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a custom...

    • Downloads: 976
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2011: North American Insurance eBusiness And Channel Strategy

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter...

    • Downloads: 1289
  • For eBusiness & Channel Strategy Professionals

    Report: Hot Banking Tech Companies To Watch In 2010

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the risin...

    • Downloads: 974
  • For B2B Marketing Professionals

    Report: Demand Insights: Predictive Analytics In The Financial Services Sector

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers the...

    • Downloads: 1018
  • For eBusiness & Channel Strategy Professionals

    Report: Hot Insurance Tech Companies To Watch In 2010: Q2 Update

    Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customer...

    • Downloads: 887
  • For eBusiness & Channel Strategy Professionals

    Report: Hot Banking Tech Companies To Watch In 2010: Q2 Update

    Focusing on solving the core industry-specific business problems is the next big wave in the tech industry. Nowhere is it more evident of technology's unique role in solving business problems th...

    • Downloads: 784
View all of Ellen Carney's Research

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