Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

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14 results in Reports

  • Ellen Carney
  • eCommerce
  • Business Technographics
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1284
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

    The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

    Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

    • Downloads: 1272
  • For Sales Enablement Professionals

    Report:Taking Industry Vertical Marketing To The Web

    Lessons From 100 Site Visits And One Excellent Example

    IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

    • Downloads: 1030
  • For Sales Enablement Professionals

    Report:Demand Insights: Predictive Analytics In The Financial Services Sector

    How IBM Helps Banks And Insurers Get The Business They Really Want

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

    • Downloads: 1000
  • For Sales Enablement Professionals

    Report:North American Bank IT Spending In 2008

    Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics

    The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending...

    • Downloads: 776
  • For Sales Enablement Professionals

    Report:North American Insurance IT Spending In 2008

    The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...

    • Downloads: 794
  • For Sales Enablement Professionals

    Report:How Banks And Insurers Shop For Technology

    Pick The Right Marketing Channels To Influence The Sale

    There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North...

    • Downloads: 618
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In North American Insurance IT Firms

    Forrester Forrsights For Business Technology

    Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...

    • Downloads: 460
  • For Sales Enablement Professionals

    Report:Financial Services Security Has A People Problem

    Technology Vendors Have To Prove How To Bridge The Gap To Different Roles

    There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...

    • Downloads: 353
  • For Sales Enablement Professionals

    Report:Hardware Tech Marketers Bank On The Small Financial Services Market

    Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

    • Downloads: 202
  • For Sales Enablement Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 10
  • For Sales Enablement Professionals

    Report:Target The Right Role In IT For Different Software Conversations

    CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

    • For Sales Enablement Professionals

      Report:Banking And Insurance Managed Security Services Buying Intentions

      This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

      • Downloads: 10
    • For Sales Enablement Professionals

      Report:Leverage Four Factors When Selling To Financial Services Buyers

      In a recent survey, Forrester found that financial services buyers place strong emphasis on consultants, analysts, vendor events, and sales teams when researching IT purchases. Storage technology...

      • Downloads: 120