Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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103 results in Reports

  • Ellen Carney
  • For B2B Marketing Professionals

    Report:Industry Essential: The US Insurance Market

    The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for every...

    • Downloads: 1811
  • For B2B Marketing Professionals

    Report:Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

    • Downloads: 1739
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Insurance Is Mobile

    Vision: The Mobile Insurance Strategy Playbook

    Smart, portable devices in pockets, purses, and now wrists are opening up a series of opportunities and challenges for insurance eBusiness. The unrelenting pace of innovation means that mobile...

    • Downloads: 1982
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 1163
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1284
  • For eBusiness & Channel Strategy Professionals

    Report:Industry Essential: The US Insurance Market, 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

    • Downloads: 1267
  • For CIO Professionals

    Report:Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

    • Downloads: 1076
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

    The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

    Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

    • Downloads: 1273
  • For B2B Marketing Professionals

    Report:Hot Banking Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Address Banking's Changed World

    The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

    • Downloads: 891
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance, 2013

    Digital Teams Are Starting To Serve Customers Through Mobile Devices

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 1186
  • For B2B Marketing Professionals

    Report:Hot Insurance Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Are Reinventing Insurance IT

    Ready or not, the insurance industry is gearing up for some big changes. In 2008, insurers are being tested by a Wall Street collapse that tanked investment portfolios, driving business structural...

    • Downloads: 920
  • For B2B Marketing Professionals

    Report:Taking Industry Vertical Marketing To The Web

    Lessons From 100 Site Visits And One Excellent Example

    IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

    • Downloads: 1030
  • For eBusiness & Channel Strategy Professionals

    Report:Hot Banking Tech Companies To Watch In 2010

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...

    • Downloads: 969
  • For eBusiness & Channel Strategy Professionals

    Report:How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price...

    • Downloads: 1168
  • For B2B Marketing Professionals

    Report:Demand Insights: Predictive Analytics In The Financial Services Sector

    How IBM Helps Banks And Insurers Get The Business They Really Want

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

    • Downloads: 1000
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Vendors That Insurance Enterprise Architects Should Watch In 2012

    New Wave Of Vendors Bolsters Support Of Insurance Business Capabilities

    Insurance enterprise architects are embracing their role in aligning technology and business strategies. In 2011, that alignment is even more important as insurers see markets firming as a result of...

    • Downloads: 939
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Insurance Forecast, 2010 To 2015

    US Online Insurance Sales Will Grow Steadily Through 2015

    In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

    • Downloads: 1087
  • For eBusiness & Channel Strategy Professionals

    Report:Hot Insurance Tech Companies To Watch In 2010: Q2 Update

    Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers....

    • Downloads: 882
  • For eBusiness & Channel Strategy Professionals

    Report:Hot Banking Tech Companies To Watch In 2010: Q2 Update

    Focusing on solving the core industry-specific business problems is the next big wave in the tech industry. Nowhere is it more evident of technology's unique role in solving business problems than in...

    • Downloads: 782
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 958
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: North American Digital Insurance

    The Age Of The Customer Mandates Five Actions In 2014

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

    • Downloads: 888
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class Mobile Insurance Strategy

    Executive Overview: The Mobile Insurance Strategy Playbook

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

    • Downloads: 728
  • For eBusiness & Channel Strategy Professionals

    Report:Hot Insurance Tech Companies To Watch In 2010

    The insurance industry toughed it through the darkest days of the downturn by focusing on two perennial business themes — cutting costs and driving efficiency. But as the economy returns to...

    • Downloads: 803
  • For B2B Marketing Professionals

    Report:Hot Banking Tech Companies To Watch In 2009: Q2 Update

    The banking industry continues to suffer from the global recession and backlash from last fall's financial crisis. While it's tempting to believe that bank-related technology investment is dead,...

    • Downloads: 629
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Insurance Metrics That Matter

    Performance Management: The Mobile Insurance Strategy Playbook

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their...

    • Downloads: 785