Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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13 results in Reports

  • Ellen Carney
  • Customer Experience Management
  • Financial Services
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class Mobile Insurance Strategy

    Executive Overview: The Mobile Insurance Strategy Playbook

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

    • Downloads: 730
  • For eBusiness & Channel Strategy Professionals

    Report:Get Mobile Insurance Strategy Right By Designing For Customers' Mobile Moments

    Strategic Plan: The Mobile Insurance Strategy Playbook

    Mobile strategies fail when firms fail to understand evolving customer expectations or outline clear business objectives. eBusiness and channel strategy executives at insurance companies should...

    • Downloads: 837
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Insurance Metrics That Matter

    Performance Management: The Mobile Insurance Strategy Playbook

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their...

    • Downloads: 786
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Insurance Use

    Processes: The Mobile Insurance Strategy Playbook

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

    • Downloads: 675
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Mobile Auto Insurance Functionality Rankings

    With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and...

    • Downloads: 480
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook

    Successful digital insurance executives recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. With expectations set by...

    • Downloads: 301
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Mobile Auto Insurance Functionality Benchmark

    Benchmarks: The Mobile Insurance Strategy Playbook

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings of...

    • Downloads: 295
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Venture Investments Will Spur Digital Insurance Innovation

    Digital Disruption Promises New Threats And Opportunities In 2015

    Think that insurance is a sleepy industry? It's time to rethink that notion. Empowered customers, disruptive new entrants, and innovative incumbents are exploiting digital technologies to change what...

    • Downloads: 314
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: North American Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

    • Downloads: 263
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

    • Downloads: 176
  • For eBusiness & Channel Strategy Professionals

    Report:Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook

    Technology decisions will make or break even the best mobile strategy. In their haste to show mobile progress, many insurance digital teams have rushed to get mobile apps into iTunes and Google Play...

    • Downloads: 129
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

    Rate Reform Creates Powerful Incentive For Effective Digital Sales

    Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

    • Downloads: 118
  • For eBusiness & Channel Strategy Professionals

    Report:Europeans Are Ready For Usage-Based Car Insurance

    Digital Executives Must Drive Adoption With Marketing And Education

    Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers:...

    • Downloads: 72