Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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8 results in Reports

  • Ellen Carney
  • B2C eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

    • Downloads: 112
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Venture Investments Will Spur Digital Insurance Innovation

    Digital Disruption Promises New Threats And Opportunities In 2015

    Think that insurance is a sleepy industry? It's time to rethink that notion. Empowered customers, disruptive new entrants, and innovative incumbents are exploiting digital technologies to change what...

    • Downloads: 295
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class Mobile Insurance Strategy

    Executive Overview: The Mobile Insurance Strategy Playbook

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

    • Downloads: 720
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

    Rate Reform Creates Powerful Incentive For Effective Digital Sales

    Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

    • Downloads: 118
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Act For Usage-Based Car Insurance

    US Insurers Strive To Kindle Demand Among Tepid Buyers

    Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

    • Downloads: 337
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 1157
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 356
  • For eBusiness & Channel Strategy Professionals

    Report:Gone Shopping: US Auto And Home Insurance Buyers Will Test eBusiness Strategies In 2012

    After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....

    • Downloads: 582