Email Marketing

Email marketing refers to marketing messages conveyed electronically to consumers, businesses, or both.


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  • For B2C Marketing Professionals

    Report: Choose The Right ESP For Your Needs

    This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because...

    • Downloads: 530
  • For B2C Marketing Professionals

    Report: Balance User Needs With Business Goals

    This report articulates a strategic plan for how marketing leaders can improve their email programs today and create humanized, integrated messages in the future. We recommend that marketers bui...

    • Downloads: 618
  • For B2C Marketing Professionals

    Report: The Email Marketing Review

    This report for marketers explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other heuristic r...

    • Downloads: 399
  • For B2C Marketing Professionals

    Report: Forrester Research Email Marketing Forecast, 2015 To 2020 (US)

    This report provides a forecast for the US population of email users, marketing email volume, and email marketing spending for the years 2015 to 2020. It estimates the total number of online use...

    • Downloads: 8
  • For B2C Marketing Professionals

    Report: Context In Email Marketing Pays Off

    In the vision report of our email marketing playbook, Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, whi...

    • Downloads: 189
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