Email Marketing

Email marketing refers to marketing messages conveyed electronically to consumers, businesses, or both.


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  • For B2C Marketing Professionals

    Report: Marketers: Use Email To Cultivate Your Relationship With Loyal Customers

    Loyal customers engage more, spend more, and are more likely to consider and recommend a brand for future purchase. Yet loyalty and email marketers communicate with them the same way they connec...

  • For B2C Marketing Professionals

    Report: Context Enriches Email Marketing

    Shifting email marketing efforts to support customer context need not be a complete departure from marketers' existing email best practices. In fact, just expanding your current use of business ...

  • For CMO Professionals

    Report: US Digital Marketing Forecast: 2016 To 2021

    By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social a...

  • For B2C Marketing Professionals

    Report: Positive Email Attitudes Continue

    Forrester has evaluated consumer email attitudes over the past four years, using our Consumer Technographics® data from 2012 through 2016. Overall, attitudes toward email have become increasingl...

  • For B2C Marketing Professionals

    Report: Balance User Needs With Business Goals

    This report articulates a strategic plan for how marketing leaders can improve their email programs and create messaging programs that balance user needs with business goals —appropriate for our...

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