Email Marketing

Email marketing refers to marketing messages conveyed electronically to consumers, businesses, or both.


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  • For B2B Marketing Professionals

    Report: Brief: Email Can Work For B2B Financial Marketers

    Selling financial services products through agents to consumers is not easy. And emails from marketers doing so fall short of Forrester's best practices. This report challenges B2B financial ser...

    • Downloads: 45
  • For B2C Marketing Professionals

    Report: Brief: How To Organize For Email Marketing

    Email organizations have no standard organization model, have unspecific road maps, are using basic measurement, and are superficially applying customer insights to their marketing. This report ...

    • Downloads: 71
  • For B2C Marketing Professionals

    Report: Brief: Email Marketing FAQs, February 2016

    This report highlights key processes that constitute best practices for B2C marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as ho...

    • Downloads: 1802
  • For B2C Marketing Professionals

    Report: Case Study: InterContinental Hotels Group Applies Context To Email

    Hosting 130 million guests every year across a family of hotel brands and more than 4,900 hotels in nearly 100 countries around the world, InterContinental Hotels Group (IHG) is focused on innov...

    • Downloads: 111
  • For B2C Marketing Professionals

    Report: Positive Email Attitudes Continue

    Forrester has evaluated consumer email attitudes over the past five years, using our Consumer Technographics® data from 2012 through 2015. Overall, attitudes toward email have become increa...

    • Downloads: 720
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