Emily   Miller

Emily Miller

Researcher Serving Customer Insights Professionals

Emily is a researcher serving customer insights professionals. Her research focuses on digital customer analytics technologies and strategies that help organizations derive meaningful insights from their customer and digital data in order to attract and retain customers and improve customer experience. Research topics include digital intelligence and optimization; customer analytics; CI organization and strategy; artificial intelligence technologies; geospatial analytics; and location intelligence solutions.

Previous Work Experience

Prior to her current role, Emily was a senior research associate supporting several analysts on the business insights research team with their primary and secondary research. She collaborated on research covering a variety of topics, including advanced analytics trends; artificial intelligence; data science best practices; machine learning technologies; digital intelligence technologies and strategies; and the insights-driven business transformation. Before joining Forrester, Emily worked in marketing and operations roles for a realty and development corporation.

Education

Emily holds a B.A. in public policy with minors in education, development studies, and African studies from Hobart and William Smith Colleges.

Emily Miller

Researcher Serving Customer Insights Professionals

Emily is a researcher serving customer insights professionals. Her research focuses on digital customer analytics technologies and strategies that help organizations derive meaningful insights from their customer and digital data in order to attract and retain customers and improve customer experience. Research topics include digital intelligence and optimization; customer analytics; CI organization and strategy; artificial intelligence technologies; geospatial analytics; and location intelligence solutions.

Previous Work Experience

Prior to her current role, Emily was a senior research associate supporting several analysts on the business insights research team with their primary and secondary research. She collaborated on research covering a variety of topics, including advanced analytics trends; artificial intelligence; data science best practices; machine learning technologies; digital intelligence technologies and strategies; and the insights-driven business transformation. Before joining Forrester, Emily worked in marketing and operations roles for a realty and development corporation.

Education

Emily holds a B.A. in public policy with minors in education, development studies, and African studies from Hobart and William Smith Colleges.

Emily Miller's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Here's What You Missed At Forrester's 2018 Data Strategy & Insights Forum

    The Best Advice From Data And Insights Leaders On How To Build An Insights-Driven Business

    March 20, 2019 Srividya Sridharan, Gene Leganza, Emily Miller, Elizabeth Cullen

    Being a data, analytics, and insights leader is not an easy job. Forrester's inaugural Data Strategy & Insights Forum brought business and technology leaders together to share best practices and the lessons learned along their data journeys to drive business transformation. This brief provides a snapshot of the event's highlights and takeaways.

  • For Customer Insights Professionals

    REPORT: Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    February 1, 2019 Brandon Purcell, Emily Miller

    The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's customer analytics practitioners are no longer data geeks feeding the marketing funnel — they provide insights across the customer life cycle. CI pros can use customer analytics to extend their value and become strategic business partners. Forrester's customer analytics playbook lays out the best practices, strategies, and technologies that make analytics a core customer insights capability. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Beyond The Map With Location Intelligence

    Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession

    January 10, 2019 James McCormick, Emily Miller

    The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented levels of customers' location data and systems to drive spatial analysis and insights. This report shows customer insights (CI) professionals how to seize this opportunity and apply location data and analytics to drive business decisions and optimize customer experiences across the entire customer life cycle. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    Tools And Technology: The Digital Intelligence Playbook

    December 5, 2018 James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Customer Insights Professionals

    REPORT: The State Of Customer Analytics 2018

    Benchmarks: The Customer Analytics Playbook

    December 4, 2018 Brandon Purcell, Emily Miller

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 144 North American analytics and measurement pros. In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2017 benchmarks, we see firms adopting more predictive analytics techniques for deeper customer understanding. We also uncovered three levels of analytics sophistication — leaders, followers, and laggards — and continue to see increasing analytics maturity.

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