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Emily   Pfeiffer

Emily Pfeiffer

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. Her emphasis is on B2C digital business and the technical ecosystem that supports these strategies. She helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them current and relevant.

Previous Work Experience

Prior to Forrester, Emily served as vice president of marketing and digital at Berkshire Blanket & Home, the largest designer and importer of blankets and throws to the United States. She owned the digital business, launching the first online, direct-to-consumer channel for the quarter-century-old brand manufacturer and growing the business to include 12 digital channels with high double-digit growth year over year. Emily’s previous experience includes leadership at an eCommerce platform, where she was responsible for the marketing, sales, and customer service teams. Her 20-plus years in digital marketing and eCommerce have included a variety of consulting engagements as well as IT management.

Emily has spoken at industry events and has contributed to industry publications.

Emily Pfeiffer

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. Her emphasis is on B2C digital business and the technical ecosystem that supports these strategies. She helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them current and relevant.

Previous Work Experience

Prior to Forrester, Emily served as vice president of marketing and digital at Berkshire Blanket & Home, the largest designer and importer of blankets and throws to the United States. She owned the digital business, launching the first online, direct-to-consumer channel for the quarter-century-old brand manufacturer and growing the business to include 12 digital channels with high double-digit growth year over year. Emily’s previous experience includes leadership at an eCommerce platform, where she was responsible for the marketing, sales, and customer service teams. Her 20-plus years in digital marketing and eCommerce have included a variety of consulting engagements as well as IT management.

Emily has spoken at industry events and has contributed to industry publications.

Emily Pfeiffer's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers: Capitalize On Your Order Status Alerts To Thrill Customers And Gain Key Insights

    Specialized Providers Enable Competitive Advantage By Leveraging Shipping Status Notifications

    October 21, 2020Emily Pfeiffer

    Retailers and brands are missing the opportunity to create excellent experiences for their customers after capturing their orders. Customers are much more likely to open the transactional notifications that you send them during the "buy" stage of the customer lifecycle than your regular marketing emails. Retailers should capitalize on this opportunity to add value for customers to keep them engaged, deliver exactly the information they want (and actively look for), and earn ongoing loyalty.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Definitive Drop-Ship Guide For Brands And Retailers

    Find Your Technology Partners To Enable Successful Drop-Ship Selling

    June 1, 2020Emily Pfeiffer, Sucharita Kodali

    Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For brands, drop-ship solutions give them broader exposure, boost sales through more digital channels, and let them move excess inventory via retail partner websites. And make no mistake: Marketplaces and flash sale sites (arguably among the most successful retail marketing innovations over the years) owe their success directly to drop-ship solutions. This report helps merchants and suppliers identify the gaps in their technology ecosystems to enable drop shipping.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: B2B Commerce Suites, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up

    May 19, 2020 Joe Cicman, Emily Pfeiffer

    In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: B2C Commerce Suites, Q2 2020

    The 10 Providers That Matter Most And How They Stack Up

    May 19, 2020Emily Pfeiffer, Joe Cicman

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps eBusiness and channel strategy professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2C Commerce Suites, Q1 2020

    Tools And Technology: The Retail eCommerce Playbook

    February 6, 2020Emily Pfeiffer

    You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, geography, and vertical market focus. Digital business professionals at retailers and brands should use this report to understand the value they can expect from B2C commerce suite providers and to select one based on size and alignment.

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