Emily   Pfeiffer

Emily Pfeiffer

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. Her emphasis is on B2C digital business and the technical ecosystem that supports these strategies. She helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them current and relevant.

Previous Work Experience

Prior to Forrester, Emily served as vice president of marketing and digital at Berkshire Blanket & Home, the largest designer and importer of blankets and throws to the United States. She owned the digital business, launching the first online, direct-to-consumer channel for the quarter-century-old brand manufacturer and growing the business to include 12 digital channels with high double-digit growth year over year. Emily’s previous experience includes leadership at an eCommerce platform, where she was responsible for the marketing, sales, and customer service teams. Her 20-plus years in digital marketing and eCommerce have included a variety of consulting engagements as well as IT management.

Emily has spoken at industry events and has contributed to industry publications.

Emily Pfeiffer

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. Her emphasis is on B2C digital business and the technical ecosystem that supports these strategies. She helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them current and relevant.

Previous Work Experience

Prior to Forrester, Emily served as vice president of marketing and digital at Berkshire Blanket & Home, the largest designer and importer of blankets and throws to the United States. She owned the digital business, launching the first online, direct-to-consumer channel for the quarter-century-old brand manufacturer and growing the business to include 12 digital channels with high double-digit growth year over year. Emily’s previous experience includes leadership at an eCommerce platform, where she was responsible for the marketing, sales, and customer service teams. Her 20-plus years in digital marketing and eCommerce have included a variety of consulting engagements as well as IT management.

Emily has spoken at industry events and has contributed to industry publications.

Emily Pfeiffer's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Redefining The Three Commerce Technology Models For Today's Business Requirements

    Tools And Technology: The Retail eCommerce Playbook

    November 22, 2019Emily Pfeiffer, George Lawrie, Joe Cicman

    The original on-premises, limited, legacy commerce suites and platforms are being reborn, creating open architecture to allow commerce businesses to implement only and exactly what they need to power their businesses. A third model, commerce components, is reinventing the industry. In this report, we define the new categories for modern technology solutions according to how businesses choose to engage with their providers, rather than what the providers are. Digital business pros should use these updated models to move toward more open and flexible solutions.

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