Energy & Utilities

Companies that produce, transport, or sell energy — such as electricity or fuel — to consumers.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Case Study: ScottishPower Adapts To Customer Needs With RTIM

    April 5, 2018 Rusty Warner, Arleen Chien

    This case study details how B2C marketers need to prioritize improved customer experiences when making enterprise marketing technology (EMT) investments. ScottishPower (SP) overhauled its EMT ecosystem to align with business goals to better unify its customer strategy. With its investment in Alterian's real-time interaction management (RTIM) solution, this energy and gas provider has achieved lower churn rates and higher customer satisfaction scores, as well as operational efficiencies.

  • For Infrastructure & Operations Professionals

    REPORT: Extend IoT Smart Building Solutions To Transform The Workplace

    Look Beyond Efficiency For Opportunities To Enhance Worker Experience And Productivity

    February 1, 2018 Michele Pelino, Andrew Hewitt

    Many firms starting digital transformations to spur business growth look at building management solutions enabled by the internet of things (IoT). Some initial benefits improve energy efficiency in power, lighting, and heating, ventilation, and air conditioning (HVAC) systems, but savvy digital business leaders look beyond bottom-line savings, using their facilities to support new top-line growth opportunities. This report helps infrastructure and operations (I&O) execs supporting these efforts to improve energy efficiency and employee productivity and transform the work environment. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Improving Wind Farms With The Internet Of Things

    IoT Helps Drive Sustainable Business Benefits For Distributed And Remote Assets

    January 31, 2018 Paul Miller

    Often half way up a remote mountain, or out at sea, wind farms demonstrate many of the issues associated with applying the internet of things (IoT) to the industrial sectors: Environments can be harsh, connectivity is erratic, and digitally skilled operations staff are rarely nearby. This report discusses the challenge of connecting these remote industrial facilities and highlights the business benefits realized by those who manage to do so.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Security Survey, 2017: Overview

    A Business Technographics Presentation

    December 4, 2017 Ryan Halliday

    This report is our overview of global security decision makers’ goals and concerns, cloud security sourcing strategies, breaches, and the risks surrounding emerging technology and the internet of things (IoT). We used data from the Forrester Data Global Business Technographics® Security Survey, 2017, and analyzed the data globally by company size, geography, and industry. Our analysis shows that improving mobile security and complying with business partners’ security requirements are key goals for decision makers in the utilities and telecommunications and manufacturing industries. Global enterprises are more apt to be targeted by breaches than smaller firms. A higher percentage of midmarket security decision makers express concern over the risk of IoT solutions/devices than their enterprise counterparts.

  • For CIO Professionals

    REPORT: The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

    July 24, 2017 Andrew Bartels, Cheryl McKinnon, Nate Meneer

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing market, and potential Trump administration trade policies remain causes for concern. In this climate, it is crucial for CIOs to make smart investments that position their organizations to capitalize on Canada's economic growth, while preserving their capacity to respond to volatility. Read this report to understand how Forrester expects Canadian CIOs to shape their budgets in the face of uncertain times.

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