Energy & Utilities

Companies that produce, transport, or sell energy — such as electricity or fuel — to consumers.

Latest Research

  • For CIO Professionals

    REPORT: The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

    July 24, 2017 Andrew Bartels, Cheryl McKinnon, Nate Meneer

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing market, and potential Trump administration trade policies remain causes for concern. In this climate, it is crucial for CIOs to make smart investments that position their organizations to capitalize on Canada's economic growth, while preserving their capacity to respond to volatility. Read this report to understand how Forrester expects Canadian CIOs to shape their budgets in the face of uncertain times.

  • For CIO Professionals

    REPORT: Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital

    June 7, 2017 Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often focus on IT processes, sales, and marketing before product development. However, this report will explain to CIOs and chief technology officers (CTOs) how enterprises from across different verticals are using the product organization as the catalyst for their digital transformations and how that decision is improving their relationships with customers.

  • For Customer Insights Professionals

    REPORT: Mobile World Congress Misses An Opportunity To Promote The Data Economy

    But Smart Cities Award Winners Show What's Possible

    April 11, 2017 Jennifer Belissent, Ph.D.

    This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation show. New devices filled the show floor. Unfortunately, there was little demonstration of a data economy based on connected devices fueling new insights, actions, and outcomes. The exception? Smart city solutions, such as entrants in the new award category, Mobile Innovation for Smart Cities. This report shows CI pros how they derived value by sharing data.

  • For CIO Professionals

    REPORT: 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It

    March 28, 2017 Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This report provides the top-line tech budget benchmarks for 2017 that CIOs and tech leaders can use to show how their IT spend compares to others. We provide detailed metrics on tech budget composition to help CIOs figure out how to improve the cost/value equation for their firms' tech spending and the value that the technology function provides to the business.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation

    February 10, 2017 Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by marketing focus (B2B and B2C), company size, and industry. Our analysis shows marketing department investments and prioritization differences by firmographic views. Marketers, marketing technology product managers, advertising outlets, and market strategists can use this report to build their knowledge and benchmark against marketing industry behaviors.

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