Why Read This
The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose substantially. However, that average deal growth will diminish in the next few years as competition heats up and vendors increasingly rely on price competition to stand out. It won't quite be a race to the bottom, but the market will get tougher, and discerning buyers will increasingly focus on analytics, integration, and customer service when evaluating providers.
Tags: B2B Marketing, Customer Experience Management, Design & Usability, Digital Marketing, Email Marketing, Enterprise Collaboration, Enterprise Social, Information Management, Marketing Measurement, Marketing ROI, Social Computing, Social Marketing, Social Media, Sourcing Strategy & Execution, Technology Pricing & Licensing