Enterprise Collaboration

Sharing activities and data across a network of allies, enterprise collaboration codifies the knowledge that a company creates and efficiently disseminates it to the people who need it — when they need it.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Enterprise Collaboration, Q1 2018

    20 Technologies Underpin Enterprise Collaboration

    February 16, 2018 Art Schoeller, Nick Barber

    Enterprise collaboration (EC) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in collaboration, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 technology categories that support enterprise collaboration. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

  • For CMO Professionals

    REPORT: Set The Right Metrics To Shape Your Culture

    The State Of Digital Business 2018: Metrics And Culture

    February 8, 2018 Nigel Fenwick

    Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside. This report presents the latest data on misaligned metrics and provides CMOs and digital leaders with guidance on how to fix employee metrics to shape the customer-obsessed culture their business needs.

  • For Application Development & Delivery Professionals

    REPORT: The Path To Customer Obsession Is Paved With Enterprise Collaboration

    Vision: The Enterprise Collaboration Playbook

    February 8, 2018 Art Schoeller

    Businesses rely on an ecosystem that brings together networks of employees, partners, and customers to build and deliver profitable customer experiences. Keeping these disparate groups engaged and effective is a challenging task for most businesses. Enter enterprise collaboration (EC). Properly deployed and adopted, these tools can provide the connective tissue for your company's customer experience (CX) ecosystem. This report details the vision for application development and delivery (AD&D) professionals tasked with building an EC strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Use Reference Models And Collaborate With Marketing To Accelerate Your Martech Strategy

    Customer Obsession Requires Working Across Departments

    February 6, 2018 Gordon Barnett, Rusty Warner

    Creating the broad technology and business alignment necessary for long-term success is dependent on a well-coordinated technology management strategy. Enterprise architecture (EA) professionals must develop a collaborative ecosystem with marketing and sales executives, enhance their tools and techniques, and use a common reference model to guide investment decisions. This report provides EA professionals with a framework for becoming active and effective members of an extended marketing team.

  • For Application Development & Delivery Professionals

    REPORT: How To Create A Knockout Enterprise Collaboration Strategic Plan

    Strategic Plan: The Enterprise Collaboration Playbook

    January 18, 2018 Art Schoeller

    Enterprise collaboration programs can provide the connective tissue of the customer experience (CX) ecosystem. However, programs fall flat when application development and delivery (AD&D) professionals approach them without clear business objectives and stakeholder support. Having a strategic plan that all stakeholders agree on can make the difference. This report provides a guide for the collaboration leadership team on creating that strategic plan using Forrester's POST methodology. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

View all research

Analysts Who Cover Enterprise Collaboration

View all related analysts