For Customer Insights Professionals
Vision: The Enterprise Marketing Technology Playbook
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, customer insights (CI) pros must deliver self-perpetuating...
- Downloads: 1108
For Enterprise Architecture Professionals
Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement
Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...
- Downloads: 179