Enterprise Content Management (ECM)

Enterprise content management is an integrated approach to managing documents, web content, and digital assets.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share

    February 12, 2019 Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals are presenting a brand and its products accurately, comprehensively, and positively to prospective shoppers, this report presents a framework for brands to use content management best practices.

  • For Application Development & Delivery Professionals

    REPORT: Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It

    February 11, 2019 Nick Barber

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource management (MRM), and content marketing platforms (CMPs) — claim to have embedded rich media management capabilities. These capabilities don't render DAM redundant, however. This report for application development and delivery (AD&D) professionals outlines DAM's role within marketing and digital customer experience technologies and how organizations should consider DAM. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now with new data and examples.

  • For Enterprise Architecture Professionals

    REPORT: Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook

    February 8, 2019 Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program improvement. Maturing enterprise content management (ECM) programs support collaboration across lines of business and engagement with multiple stakeholders — including external ones, like customers, partners, and regulators. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Demystify Artificial Intelligence In Social Listening Platforms

    February 7, 2019 Jessica Liu, Arleen Chien

    Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI capabilities or have AI plans in their product road maps. This report, for B2C marketers and their colleagues, unpacks how AI manifests in social listening platforms, including debunking myths around total automation and which use cases benefit from it.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019

    Eighteen Technologies Underpin Video Initiatives

    January 30, 2019 Nick Barber

    Video is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support video initiatives. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

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