Enterprise Content Management (ECM)

Enterprise content management is an integrated approach to managing documents, web content, and digital assets.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Earn Buy-In For Content Marketing's Silo-Busting Benefits

    Business Case: The Content Marketing Playbook

    November 17, 2017 Ryan Skinner

    Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers should seize upon the opportunity to pull together a businesswide story that illustrates the positive effects of a unified content marketing strategy. This report explains how marketers can bring together the needed support to obtain organizational buy-in and win the support of business leadership. This is an update of a previously published report that now includes the POST methodology and updated examples and references; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    November 9, 2017 Boris Evelson, Michele Goetz, Brian Hopkins

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of enterprises start dealing with the hard facts: AI and all other new technologies like big data and cloud computing still require hard work. This report offers CIOs working on data and analytics initiatives 10 predictions for 2018 with pragmatic and tangible recommendations they can start acting on now.

  • For Enterprise Architecture Professionals

    REPORT: Solve Your Top Content Challenges With Flexible, Modern Platforms

    Tools And Technology: The Enterprise Content Management Playbook

    November 3, 2017 Cheryl McKinnon

    Enterprise content management (ECM) is not a single technology but an umbrella category that includes a broad spectrum of integrated document, process, and analytic services. This report outlines the key capabilities that define the market and helps enterprise architects align their business requirements with the available technology options. The market is shifting to cloud-native, modern platforms fueled by intelligent content services. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update reflects current trends in the ECM market.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Digital Experience Portals

    Ding-Dong! The Salesman's Dead — Long Live Self-Service

    October 13, 2017 Mark Grannan

    Portal scenarios are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your modern digital experience (DX) platform strategy. The landscape of portal vendors is rapidly evolving as horizontal, vertical, and DIY options take on stalwarts like IBM and Oracle. This report helps application development and delivery (AD&D) professionals understand the market for digital experience portal solutions.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers

    October 13, 2017 Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. This report introduces digital business leaders to the modern PIM landscape as well as the vendors whose solutions empower teams to tell product stories across a constellation of touchpoints.

View all research

Analysts Who Cover Enterprise Content Management (ECM)

View all related analysts