Enterprise Content Management (ECM)

Enterprise content management is an integrated approach to managing documents, web content, and digital assets.

Latest Research

  • For Enterprise Architecture Professionals

    REPORT: Prepare To Adjust The Skills You Need For ECM Success

    Organization: The Enterprise Content Management Playbook

    January 10, 2018 Cheryl McKinnon

    As enterprise content management (ECM) investments shift to cloud services, the composition of the program team will change. Enterprise architecture (EA) professionals must lead their ECM program teams as they modernize; reinvest in new platforms; and adapt to new ways of creating, collaborating, and managing enterprise content. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it with our latest survey data on ECM.

  • For Enterprise Architecture Professionals

    REPORT: Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook

    December 11, 2017 Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and delivery techniques, and the use of data to plan ongoing improvements. This report outlines the approaches that enterprise architecture (EA) pros can take to accelerate satisfaction levels for content applications. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We have updated it to include our most recent research on ECM solutions.

  • For Enterprise Architecture Professionals

    REPORT: Your ECM Road Map Is A Living Document: Plan For Quick Wins And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook

    December 7, 2017 Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This report details how a road map can help put your enterprise content management (ECM) program in its rightful place as key infrastructure and contextual services for the content-rich applications that run core business activities. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Measure What Matters: Focus On Business Metrics To Sustain Success With ECM

    Performance Management: The Enterprise Content Management Playbook

    November 28, 2017 Cheryl McKinnon

    Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise architecture (EA) professionals must rethink success metrics and tie performance measurements to the organization's core business mission. This report outlines an approach to set stronger success metrics for an ECM initiative. It will help EA pros envision and achieve successful outcomes for a content management program. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update includes our most recent research on ECM solutions.

  • For B2C Marketing Professionals

    REPORT: Earn Buy-In For Content Marketing's Silo-Busting Benefits

    Business Case: The Content Marketing Playbook

    November 17, 2017 Ryan Skinner

    Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers should seize upon the opportunity to pull together a businesswide story that illustrates the positive effects of a unified content marketing strategy. This report explains how marketers can bring together the needed support to obtain organizational buy-in and win the support of business leadership. This is an update of a previously published report that now includes the POST methodology and updated examples and references; Forrester reviews and updates it periodically for continued relevance and accuracy.

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