Enterprise Mobility

Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Enterprise mobility is the manifestation of a much broader shift to new systems of engagement. These new systems help firms empower their customers, partners, and employees with context-aware apps and smart products.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook

    April 17, 2018 Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate problems. This report lays out the future of digital experiences and tells digital business professionals how to get started. This is an update of the report published on May 9, 2017; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook

    April 16, 2018 Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to gauge how others invest in enterprise content management (ECM) for better employee engagement, automation, and customer experience.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    ForecastView Document

    April 9, 2018 Susan Wu

    While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue to show double-digit compound annual growth rates, contributing to half of the overall online retail sales growth by 2022. This forecast details mobile and tablet commerce from 2010 to 2022, with detailed data available from 2016 across 26 product categories.

  • For B2C Marketing Professionals

    REPORT: The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

    April 5, 2018 James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

  • For Customer Experience Professionals

    REPORT: Virtual Reality In 2018: Not A Customer Reality

    Our Top Five Takeaways For CX Pros About VR At Mobile World Congress

    March 27, 2018 Jennifer Wise

    Forrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX) professionals. This report brings you our top five takeaways for navigating VR technology and refining your content and experience design strategy.

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