Enterprise Mobility

Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Enterprise mobility is the manifestation of a much broader shift to new systems of engagement. These new systems help firms empower their customers, partners, and employees with context-aware apps and smart products.

Latest Research

  • For Infrastructure & Operations Professionals

    REPORT: Put A Plan In Place To Improve The Employee Experience

    Strategic Plan: The Workforce Enablement Playbook

    November 17, 2017 David K. Johnson

    Few areas of technology are as fundamental to the employee experience as the devices and software they use. But chances are, your firm and executive colleagues view them as a cost and risk center. Changing this perception starts with documenting precisely how your technology investments and strategy link to the employee experience strategy and goals of your business. This report helps infrastructure and operations (I&O) pros develop a strategic plan for employee-facing technology and shows what to include, how to put it together, and how to keep it relevant and alive. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now to include our most recent data and research insights on trends and technology tools.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    November 8, 2017 Julie A. Ask, Jeffrey S. Hammond, Thomas Husson, Michael Facemire

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. This report outlines the mobile trends that development teams and digital business leaders should look for in 2018.

  • For Security & Risk Professionals

    REPORT: Windows 10 Finally Delivers On Microsoft's Security Promises

    A Guide For Taking Full Advantage Of Windows 10 Security And Privacy Features

    October 20, 2017 Chris Sherman, Heidi Shey, Salvatore Schiano

    Microsoft Windows 10 offers many new native security and privacy capabilities that potentially reduce organizations' reliance on third-party endpoint security solutions. When taken together, these capabilities improve the risk posture of your endpoint environment and significantly reduce exposure to OS- and application-level exploits. This report explains to risk and security professionals the best ways to utilize the new Windows 10 security features while keeping users' privacy intact.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For Infrastructure & Operations Professionals

    REPORT: Everyday Technology Choices For A Better Employee Experience

    Design Effective Workforce Strategies For Laptops, Tablets, Smartphones, And Beyond

    September 26, 2017 J. P. Gownder

    Having the right tools to do the job is a prerequisite to empowering a positive employee experience. Yet, too often, organizations still neglect the everyday technologies that employees use, relying on outdated devices and software and feeling constrained by budgets. Infrastructure and operations (I&O) leaders should read this report to learn how to turbocharge employee experience, which will lead to top-line revenue growth for their firms.

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