Enterprise Mobility

Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Enterprise mobility is the manifestation of a much broader shift to new systems of engagement. These new systems help firms empower their customers, partners, and employees with context-aware apps and smart products.

Latest Research

  • For CIO Professionals

    REPORT: Midyear Global Tech Market Outlook For 2017 To 2018

    Global Tech Purchases Will Exceed $3 Trillion For The First Time

    September 25, 2017 Andrew Bartels

    If 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the prospects of major shifts in US fiscal and tax policies diminished, economic growth has strengthened in many countries. In response, tech spending will also improve, driven by a focus on business technologies to win, serve, and retain customers, expanded cloud options, and more investment in analytics. This report helps CIOs set their priorities in this improving environment.

  • For B2C Marketing Professionals

    REPORT: Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11

    September 22, 2017 Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

  • For CIO Professionals

    REPORT: Untangle Your IoT Strategies

    The Three IoT Scenarios And How They Drive Business Value

    September 21, 2017 Frank E. Gillett

    The growth of internet-of-things (IoT) ideas and technology has sparked excitement — and confusion — with technology and business stakeholders. To understand the true value you can derive from your IoT investments, start by looking at the three fundamental IoT business scenarios. This report frames their details, shows how they connect with their stakeholders, explains the subcategories within the scenarios, and analyzes the levels of IoT business value. We also spell out four action items for CIOs and CTOs to better work with their business partners on IoT.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Smart Mobile Technology Choices

    Benchmarks: The Mobile eBusiness Playbook

    September 13, 2017 Julie A. Ask

    "What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps digital business strategy professionals benchmark both their use of mobile technology and spending versus other companies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

    ForecastView Document

    September 6, 2017 Satish Meena

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both retail and travel. In 2016, 34% of online sales in travel and retail took place via mobile or tablet; this will increase to 47% by 2022.This forecast details mobile and tablet online sales growth across 22 product categories and across the EU-7, with historical data going back to 2010. It also calculates the share of online retail sales from mobile and tablet for each product category.

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