Enterprise Mobility

Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Enterprise mobility is the manifestation of a much broader shift to new systems of engagement. These new systems help firms empower their customers, partners, and employees with context-aware apps and smart products.

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Build An Action Plan For Video In Financial Services

    Answer Nine Key Questions To Build An Effective Video Strategy

    October 10, 2018 Peter Wannemacher, Nick Barber, August Du Pont

    Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital business leaders at financial providers should invest in the types of video that increase convenience for users and improve their business objectives. This report outlines the current state of video in financial services and recommends the three types of video that most help financial customers.

  • For B2C Marketing Professionals

    REPORT: The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    October 9, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand why Australians adopt technology and how you can give your Australian customers the technology-enabled, emotion-rich conversations they crave.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Moments: Maturity Framework

    Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

    October 3, 2018 Julie A. Ask

    Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And sophisticated use of mobile messaging will lead digital business leaders down a path toward building and delivering digital experiences that meet and exceed consumers' future expectations. Take Forrester's H2 2018 Global Emerging Technology Executive Online Survey now to assess your mobile messaging capabilities.

  • For CIO Professionals

    REPORT: European Tech Market Outlook For 2018 To 2019

    3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019

    September 13, 2018 Andrew Bartels

    European business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and 2019 will be more challenging. CIOs must balance investments in business technology (BT) to help their firms win, serve, and retain customers with the need to upgrade their back-office systems as well as concerns about slowing economic growth in the future. This report helps CIOs find their own balance points between caution and BT investment.

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