Enterprise Mobility

Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Enterprise mobility is the manifestation of a much broader shift to new systems of engagement. These new systems help firms empower their customers, partners, and employees with context-aware apps and smart products.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

    August 1, 2018 Julie A. Ask, Gina Fleming, Adrian Chapman, Nicholas Chao, Mike Chirokas

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

  • For Enterprise Architecture Professionals

    REPORT: The Five Key Trends For 2018 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook

    July 23, 2018 Cheryl McKinnon

    Five key trends are shaping the enterprise content management (ECM) space. New business objectives, new market imperatives, and new cloud-based platforms compel technology and business decision makers to take a fresh look at their strategy and underlying platforms. This report will help enterprise architecture (EA) professionals make informed decisions about their content management agenda. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to reflect new market trends across the landscape.

  • For Infrastructure & Operations Professionals

    REPORT: Improve Skills And Staffing For A Better Employee Experience

    Organization: The Employee Experience Playbook

    July 17, 2018 David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O) organizations must realign their skills and staffing, equipping themselves with more soft skills such as empathy. This report helps I&O professionals and their firms identify the skill sets and qualities necessary to lead an employee experience (EX) transformation through technology within their own organizations. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: US Tech Market Outlook For 2018 And 2019

    Cloud Powers Tech Spend To Nearly 7% Growth And Software To 8% Growth

    July 2, 2018 Andrew Bartels

    CIOs and other tech decision makers will see positive fundamentals in 2018 and 2019. This report lays out Forrester's analysis of how conflicting forces will affect US tech markets in 2018 and 2019 and how CIOs should position their firms' tech spending plans.

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