Enza   Iannopollo

Enza Iannopollo

Analyst Serving Security & Risk Professionals

Enza is an analyst on the Security & Risk team and a Certified Information Privacy Professional (CIPP/E). Enza helps organizations worldwide design and execute strategies that leverage privacy to drive differentiation in the marketplace. Her research focuses on the impact of internet regulations and data privacy issues on digital business models as well as the technologies that underpin them. Her research coverage includes data protection, privacy in the context of cloud computing, analytics, and the internet of things. Enza speaks regularly at national and international executive conferences and her research is often quoted in the media, including The Wall Street Journal and Forbes.

Previous Work Experience

Prior to joining the Security & Risk team, Enza was a researcher on the CIO team; before that, she was a research associate on the BT Futures team. She collaborated on a variety of research reports, covering cloud computing, analytics, smart cities, and connected business. She has also delivered Webinars and presentations to clients.

Education

Enza earned a B.A. in political science and an M.A. in public policy, magna cum laude, from the University of Roma; she also earned an M.Sc. with merit in regulation from the London School of Economics. Enza recently completed an intensive course at the London School of Economics focusing on IPRs and the security and privacy of cyberspace. Enza speaks fluent Italian and English.

Enza Iannopollo

Analyst Serving Security & Risk Professionals

Enza is an analyst on the Security & Risk team and a Certified Information Privacy Professional (CIPP/E). Enza helps organizations worldwide design and execute strategies that leverage privacy to drive differentiation in the marketplace. Her research focuses on the impact of internet regulations and data privacy issues on digital business models as well as the technologies that underpin them. Her research coverage includes data protection, privacy in the context of cloud computing, analytics, and the internet of things. Enza speaks regularly at national and international executive conferences and her research is often quoted in the media, including The Wall Street Journal and Forbes.

Previous Work Experience

Prior to joining the Security & Risk team, Enza was a researcher on the CIO team; before that, she was a research associate on the BT Futures team. She collaborated on a variety of research reports, covering cloud computing, analytics, smart cities, and connected business. She has also delivered Webinars and presentations to clients.

Education

Enza earned a B.A. in political science and an M.A. in public policy, magna cum laude, from the University of Roma; she also earned an M.Sc. with merit in regulation from the London School of Economics. Enza recently completed an intensive course at the London School of Economics focusing on IPRs and the security and privacy of cyberspace. Enza speaks fluent Italian and English.

Enza Iannopollo's Research

Most RecentMost Popular
  • For Security & Risk Professionals

    REPORT: The State Of GDPR Readiness

    GDPR Readiness Progresses, But Strategies Depend Too Heavily On IT

    January 31, 2018Enza Iannopollo

    With the deadline for GDPR compliance looming in May 2018, it's a good time for security and privacy professionals to take stock of how their readiness efforts and approaches compare to the rest of the industry. This data-driven report outlines the current state of compliance, trends by industry and geography, and key Forrester recommendations for moving your efforts forward.

  • For B2C Marketing Professionals

    REPORT: Introducing Forrester's Consumer Privacy Segmentation — EU

    January 25, 2018Enza Iannopollo, Gina Fleming

    In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy perspectives vary by geography and type of regulations. B2C marketers should use segmentation to understand their consumers and build trust.

  • For B2C Marketing Professionals

    REPORT: Digital Advertising Under GDPR Hinges On Data Management

    Road Map: The Customer Trust And Privacy Playbook

    November 15, 2017Samantha Merlivat, Enza Iannopollo

    The General Data Protection Regulation (GDPR) and the anticipated update of the ePrivacy Directive will change how marketers and advertisers operate in the European Union (EU). The new regulations require that marketers take burdensome procedural and technical steps as pre-conditions for collecting, processing, and using consumer data for marketing and advertising. Read this report to understand how the GDPR will impact your marketing and digital advertising.

  • For B2C Marketing Professionals

    REPORT: Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing

    Business Case: The Customer Trust And Privacy Playbook

    November 7, 2017 Fatemeh Khatibloo, Samantha Merlivat, Alexander Spiliotes, Enza Iannopollo

    2018 will be a difficult year for B2C marketers as regulators flex their new muscles and consumers use their wallets to vote for the privacy they want. Marketing vendors will face massive fines, dodgy adtech vendors will fold, and personally identifiable information (PII)-based artificial intelligence (AI) innovation in Europe will screech to a halt. This report lays out Forrester's five predictions for how 2018's privacy conflicts between governments, companies, and consumers will impact marketers.

  • For Security & Risk Professionals

    REPORT: The Future Of Data Security And Privacy: Growth And Competitive Differentiation

    Vision: The Data Security And Privacy Playbook

    October 25, 2017 Heidi Shey, Enza Iannopollo

    Data is the lifeblood of today's digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every security and privacy leader. Hacked customer data can erase millions in profits, stolen IP can destroy competitive advantage, and unnecessary privacy abuses can bring unwanted scrutiny and regulatory fines while damaging reputations. Security and privacy pros must ensure security travels with the data across the business ecosystem; position data security and privacy as competitive differentiators; and build a new kind of customer relationship. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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