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Erin   Sellers

Erin Sellers

Researcher Serving eBusiness & Channel Strategy Professionals

Erin is a researcher supporting Forrester's internal digital transformation initiative. She also contributes to Forrester's research on mobile messaging and emerging tech strategies for B2C firms.

Previous Work Experience

Prior to becoming a researcher, Erin was a senior research associate on the digital business strategy team. In that role, Erin contributed to research on mobile messaging and notifications, conversational interfaces, emerging technologies, and digital experiences.

Education

Erin holds a BS in business administration with concentrations in marketing and finance from Northeastern University.

Erin Sellers

Researcher Serving eBusiness & Channel Strategy Professionals

Erin is a researcher supporting Forrester's internal digital transformation initiative. She also contributes to Forrester's research on mobile messaging and emerging tech strategies for B2C firms.

Previous Work Experience

Prior to becoming a researcher, Erin was a senior research associate on the digital business strategy team. In that role, Erin contributed to research on mobile messaging and notifications, conversational interfaces, emerging technologies, and digital experiences.

Education

Erin holds a BS in business administration with concentrations in marketing and finance from Northeastern University.

Erin Sellers's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook

    June 9, 2020 Julie A. Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports more realistic 3D images, depth, motion tracking, occlusion, and placement of multiple objects within an environment. Retailers are using AR to improve online browsing and purchasing experiences — and now they are seeing results.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Augmented Reality In 2020: Ready For Primetime

    Augmented Reality Evolves To Enable Consumers To Experience Products Virtually Before Purchase

    June 9, 2020 Julie A. Ask, Erin Sellers

    Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report helps digital business professionals understand how AR experiences have evolved and where they are effective in driving sales of products or services.

View all of Erin Sellers's Research

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