Erna Alfred Liousas

Analyst serving B2C Marketing PROFESSIONALS

As an analyst serving B2C Marketing Professionals, Erna focuses her research on social media marketing. Her research covers always-on brand programs, online communities, and social media technologies.

Previous Work Experience

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There, she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.


Erna holds an MBA from Boston University and a B.A. from Brandeis University.

Erna Alfred Liousas's Research

  • For B2C Marketing Professionals

    Report: You've Got Options When It Comes To Social Listening

    In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations t...

  • For B2C Marketing Professionals

    Report: Dump Your "Set It And Forget It" Approach To Social Technology

    The technology selection struggle isn't getting easier for B2C marketers, especially when it comes to fast-changing social technologies. Selecting social technologies is complicated, leading to ...

  • For B2C Marketing Professionals

    Report: Content Intelligence: Algorithms Assign Meaning And Value To Content

    Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content intel...

  • For B2C Marketing Professionals

    Report: Breakout Vendors: Content Intelligence For Marketing

    Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and opt...

  • For B2C Marketing Professionals

    Report: Vendor Landscape: Social Marketing Technology

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the ...

  • For B2C Marketing Professionals

    Report: Drive Social Marketing Success With The POST Process

    When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while ...

  • For B2C Marketing Professionals

    Report: Amplify Your Social Media Business Case Beyond Marketing

    Social marketing's evolution is fast and furious. Unfortunately, B2C marketers aren't moving at the same speed when it comes to building viable social marketing business cases. These cases requi...

  • For B2C Marketing Professionals

    Report: Evaluate Your Social Marketing Capabilities

    Despite widespread investment in social media tactics, marketing leaders still struggle to deliver solid business outcomes with their social efforts. And "social exceptionalism" — doing social f...

  • For B2C Marketing Professionals

    Report: Seize Control Of Your Content Strategy

    Today's empowered and digitally connected customers engage less with traditional advertising messages. However, they are interested in useful and valuable content that can improve their lives, h...

  • For B2C Marketing Professionals

    Report: Measurement Powers Content Marketing Success

    How is content influencing audiences? Is your brand forging the basis of better long-term and more efficient relationships with existing and future customers? And how is all of this activity con...

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