Erna   Alfred Liousas

Erna Alfred Liousas

Analyst Serving B2C Marketing Professionals

As an analyst serving B2C marketing professionals, Erna’s research focuses on social media marketing. She helps firms achieve social media maturity and strategically embed social initiatives within their marketing endeavors and overall brand strategy. Her efforts help brands understand what it takes to deliver a valued customer experience within domain-based communities and social channels.

Previous Work Experience

Erna’s 16-year career covers marketing strategy, digital marketing, and online communities. Before joining Forrester, Erna was a consultant at a marketing strategy firm, where she designed, developed, and facilitated marketing excellence programs for the chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Education

Erna holds an MBA from Boston University with a concentration in strategy and a B.A. from Brandeis University with a focus on American and Latin American Studies.

Erna Alfred Liousas

Analyst Serving B2C Marketing Professionals

As an analyst serving B2C marketing professionals, Erna’s research focuses on social media marketing. She helps firms achieve social media maturity and strategically embed social initiatives within their marketing endeavors and overall brand strategy. Her efforts help brands understand what it takes to deliver a valued customer experience within domain-based communities and social channels.

Previous Work Experience

Erna’s 16-year career covers marketing strategy, digital marketing, and online communities. Before joining Forrester, Erna was a consultant at a marketing strategy firm, where she designed, developed, and facilitated marketing excellence programs for the chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Education

Erna holds an MBA from Boston University with a concentration in strategy and a B.A. from Brandeis University with a focus on American and Latin American Studies.

Erna Alfred Liousas's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

    Twenty Technologies Underpin Modern Marketing

    April 5, 2018 Mary Pilecki, Stephanie Liu, Erna Alfred Liousas, Tina Moffett, Ryan Skinner, Joe Stanhope, Rusty Warner

    Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer obsession, but the hundreds of technology solutions present a tangled web of options for today's marketer. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the martech categories that support modern marketing. B2C marketers should use this report to help shape their firm's investment approach to these technologies.

  • For B2C Marketing Professionals

    REPORT: Enhance Your Brand's Customer Experience With Ratings And Reviews

    March 1, 2018Erna Alfred Liousas

    Consumer reliance on ratings and reviews during the purchase process remains strong. But marketers must play a larger role in the rating and review process to foster brand and customer value. Marketers, read this report to understand the impact ratings and reviews can have on your marketing efforts and overall brand experience.

  • For B2C Marketing Professionals

    REPORT: Marketers Weigh In: More Social Media Management Features Don't Guarantee Success

    January 30, 2018Erna Alfred Liousas

    Today's social media management solutions are complex because the social media landscape is complex. Unfortunately, marketers are complicit in this complexity when they choose vendors based on feature density instead of feature alignment with their business objectives. Whether you're a marketer researching your first social media management solution (SMMS) or your third, read this report to help you shortlist the best SMMS for your needs.

  • For B2C Marketing Professionals

    REPORT: Measurement Powers Content Marketing Success

    Performance Management: The Content Marketing Playbook

    January 2, 2018 Ryan Skinner, Erna Alfred Liousas

    How is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity contributing to the business' success? These hard questions demand both analytical acumen and sound strategic judgment from marketers. Read this report to determine the value of your B2C marketing content, including how to measure if it changes customers' attitudes toward your brand and ultimately drives positive business outcomes. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new strategies, examples, and data.

  • For B2C Marketing Professionals

    REPORT: Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook

    December 8, 2017Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can benefit from social media's value.

View all of Erna Alfred Liousas's Research

Clients Who Work With Erna Alfred Liousas Also Work With:

View all related analysts