Erna Alfred Liousas

Analyst serving B2C Marketing PROFESSIONALS

As an analyst serving B2C Marketing Professionals, Erna focuses her research on social media marketing. Her research covers always-on brand programs, online communities, and social media technologies.

Previous Work Experience

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There, she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.


Erna holds an MBA from Boston University and a B.A. from Brandeis University.

Erna Alfred Liousas's Research

  • For B2C Marketing Professionals

    Report: Q&A: Four Best Practices For Social Marketing Success

    Each update to social media forces marketers to question priorities as they struggle with the conundrum "To adopt or not to adopt?" This report combines marketers' top social marketing questions...

  • For B2C Marketing Professionals

    Report: Bridge The Divide Between Social Marketing And Compliance

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face e...

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Social Media Management Solutions, Q2 2017

    In our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce...

  • For B2C Marketing Professionals

    Report: You've Got Options When It Comes To Social Listening

    In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations t...

  • For B2C Marketing Professionals

    Report: Dump Your "Set It And Forget It" Approach To Social Technology

    The technology selection struggle isn't getting easier for B2C marketers, especially when it comes to fast-changing social technologies. Selecting social technologies is complicated, leading to ...

  • For B2C Marketing Professionals

    Report: Drive Social Marketing Success With The POST Process

    When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while ...

  • For B2C Marketing Professionals

    Report: Amplify Your Social Media Business Case Beyond Marketing

    Social marketing's evolution is fast and furious. Unfortunately, B2C marketers aren't moving at the same speed when it comes to building viable social marketing business cases. These cases requi...

  • For B2C Marketing Professionals

    Report: Evaluate Your Social Marketing Capabilities

    Despite widespread investment in social media tactics, marketing leaders still struggle to deliver solid business outcomes with their social efforts. And "social exceptionalism" — doing social f...

  • For B2C Marketing Professionals

    Report: Seize Control Of Your Content Strategy

    Today's empowered and digitally connected customers engage less with traditional advertising messages. However, they are interested in useful and valuable content that can improve their lives, h...

  • For B2C Marketing Professionals

    Report: Measurement Powers Content Marketing Success

    How is content influencing audiences? Is your brand forging the basis of better long-term and more efficient relationships with existing and future customers? And how is all of this activity con...

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