Why Read This
eBusiness professionals who are preparing to launch a support community frequently come to a stark realization: A support community is a complex undertaking. Forrester has spoken with B2B and B2C community managers and community professionals to gain insight into the essentials for planning a successful support community. Our research reveals that successful support communities require robust planning to foster internal collaboration. This includes developing plans to facilitate cross-functional collaboration, create a motivated internal team, and build and sustain a vibrant support community.