Europe

Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    December 5, 2017 Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For Security & Risk Professionals

    REPORT: The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook

    November 30, 2017 Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to 2018. Understanding these trends and their implications will help security and risk (S&R) executives examine and adjust their resources for their enterprises' security architecture and operations strategies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing

    November 17, 2017 Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies in minutes and often generate substantial revenues and profits. The success of the model means digital business strategy executives need to understand how comparison engines work. Read this report to learn who the main players are, assess their disruptive potential, and understand how to respond to comparison engines.

  • For B2B Marketing Professionals

    REPORT: Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook

    November 16, 2017 Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers provide insight on what matters most to execs and the board: growth in customers, revenue, and profit. While marketers do need to capture a wide range of metrics, this report shows them how to measure marketing's contribution to revenue as a function of customer acquisition and installed base growth. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy. This version factors in new ideas and new data — but most significantly, it includes an additional metric: engagement.

  • For CIO Professionals

    REPORT: Forrester Data: Private Cloud Solutions Forecast, 2017 To 2022 (Global)

    ForecastView Document

    November 16, 2017 Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed to market and scalability of public cloud, yet with enhanced security through its various deployment options. In this forecast, we examine growth in four private cloud categories: 1) private cloud software suites; 2) private cloud platforms; 3) pre-integrated converged solutions and appliances; and 4) hosted private cloud.

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