Europe

Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

    ForecastView Document

    July 31, 2018 Michael O'Grady

    Online retail sales will grow at an average of 11.5% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2023, 21% of non-grocery retail sales will be online, up from 13% in 2017. Although grocery will be one of the fastest-growing online retail categories, just 4.6% of grocery sales will occur online in 2023. This forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital And Mobile Touchpoints Are Driving Offline Sales In Europe

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

    July 31, 2018 Michelle Beeson, Meredith Cain

    As consumers increasingly shop across touchpoints, digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2017, digitally influenced sales accounted for 32% of total EU-7 retail sales; they will reach 37% of total EU-7 retail sales by 2022. This report uses data from the Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update, for France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Digital Experience Agencies, Europe, Q3 2018

    Forrester's Overview Of 36 Digital Experience Agencies In Europe

    July 30, 2018 Thomas Husson

    You can use digital experience agencies to design, build, and manage digital customer experiences. But to access these benefits, you'll first have to select from a diverse set of partners — agencies that vary by size, functionality, geography, and vertical market focus. Application development and delivery professionals (AD&D) should use this report to understand the value they can expect from a digital experience agency and select agencies based on approach and capability.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Europe Lays The Foundations Of Open Banking

    What The World Can Learn From The First Six Months Of Open Banking

    July 27, 2018 Jacob Morgan

    Executives globally are focusing on open banking. Banks and payments companies in Europe implemented the early stages of PSD2 in January 2018. Different firms, and different countries, are taking different approaches. Problems of fragmentation and standardization loom. New actors, including telcos and airlines, mull over entering banking and payments. Digital business execs in financial services should read Forrester's digest of the early days of open banking to see how competitors are responding both within and outside the industry.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)

    ForecastView Document

    July 13, 2018 Brandon Verblow, Meenakshi Tiwari

    Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is performing vis-à-vis overall digital ad spend, how mobile ad spend varies across three channels (online display, paid search, and social media), what to expect in future, and what is driving those changes. Our forecast looks at mobile ad spend across seven countries in the region: the UK, France, Germany, the Netherlands, Italy, Spain, and Sweden.

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