Europe

Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: European Mobile Apps, Q2 2019

    The Gap Is Growing Between Leaders Aiming For Excellence And The Others

    May 29, 2019 Aurelie L'Hostis, Karine Cardona-Smits

    Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy-to-use mobile apps are to customers, we evaluated the apps of 10 leading European banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Hosted Private Cloud In Europe, Q2 2019

    Local Providers Target Dedicated Infrastructure, Unique Scenarios, And Services

    May 7, 2019 Lauren E. Nelson, Paul Miller

    Adoption of hosted private cloud (HPC) continues to grow, despite criticism. HPC combines the expertise of a cloud service provider with the isolation of a private cloud. While some balk at its shortcomings relative to pure public cloud offerings, others see its unique position to serve a variety of use cases and users. European infrastructure and operations (I&O) pros find local options, greater comfort with familiar technologies and isolation, and a focus on customer service in the HPC market. This report features European public cloud adoption data from the Forrester Analytics Global Business Technographics® Infrastructure Survey, 2018.

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Public Cloud In Europe, Q2 2019

    European Public Cloud Innovation Continues Despite GDPR's Entrance And Reinforcement

    April 29, 2019 Lauren E. Nelson

    Every enterprise in Europe is continually evolving its cloud strategy — or should be. In 2019, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and productivity of their current strategies, identifying core apps that require modernization, determining their boundaries for vendor lock-in, and refining their handling of the EU's General Data Protection Regulation (GDPR). This report features European public cloud adoption data from the Forrester Analytics Global Business Technographics® Infrastructure Survey, 2018.

  • For Security & Risk Professionals

    REPORT: How To Implement Zero Trust Security In Europe

    April 17, 2019 Paul McKay, Chase Cunningham, Enza Iannopollo

    Large technology companies and the US Federal Government have adopted Zero Trust (ZT) as their next-generation security model. 2019 is the year that Zero Trust hits the mainstream in Europe. Security and risk professionals should read this report to understand how to apply the ZT framework in international organizations with European operations.

  • For Security & Risk Professionals

    REPORT: The Business Case For Security Awareness And Training

    How To Measure Changes In Security Behavior And Culture

    April 11, 2019 Jinan Budge, Claire O'Malley

    Everyone has long recognized the importance of the human element to cybersecurity, yet we still see staff acting unwisely and inviting threat actors into our networks. It's clear that something isn't working. Historically, security awareness and training (SA&T) efforts have been half-hearted and investment in more sophisticated solutions has been limited. But done right, SA&T initiatives can foster security-aware behaviors and change the culture throughout your organization. This report shows security and risk (S&R) pros how to measure the benefit of SA&T initiatives and solutions to justify more investment. This is an update of a previously published report; Forrester reviews and update it periodically for continued relevance and accuracy.

View all research

Analysts Who Cover Europe

View all related analysts