Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

    ForecastView Document

    February 7, 2019 Michael O'Grady

    Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of clothing, footwear, and accessories purchases will be made online. This report looks at the factors that drive retail growth both online and offline and how stores will change to focus on convenience, the shopper experience, and eCommerce growth. The forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Insurance, 2019

    Landscape: The Digital Insurance Strategy Playbook

    February 5, 2019 Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report explores how digital technologies are changing the industry's customers, competitors, products, and operations globally. It charts the different responses that digital teams in personal and commercial insurance lines have mounted, as well as the ecosystem of vendors that are keen to aid their digital transformation efforts. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Setting The Technology Foundation For Your Enterprise Collaboration Strategy

    Tools And Technology: The Enterprise Collaboration Playbook

    January 29, 2019 Art Schoeller

    Many organizations are making a fundamental bet on enterprise collaboration (EC) to link the various roles in the customer experience ecosystem and make worker effectiveness and engagement into a competitive differentiator. Strategic vendor alignment will lay the foundation for and shape workers' experience for the foreseeable future. Application development and delivery (AD&D) professionals need to consider these decisions in the context of an overall strategy to avoid technology decisions that preclude optimal success later. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Security & Risk Professionals

    REPORT: Partner With European Security Startups To Protect Your Business

    How To Capitalize On The Market's Best New Innovations

    December 28, 2018 Paul McKay

    In addition to more-traditional venture funding, investors and governments across Europe have spent big to set up security incubators and accelerators, and their efforts have resulted in some true gems. This report looks at the ecosystem of cybersecurity innovation among startups across Europe, investigating the trends most relevant to chief information security officers (CISOs) and providing recommendations on how best to work with such firms to secure their enterprises.

  • For Security & Risk Professionals

    REPORT: The Five Milestones To GDPR Success

    Road Map: The Data Security And Privacy Playbook

    December 24, 2018 Enza Iannopollo

    May 25, 2018 marked the beginning of GDPR enforcement, but many firms are still behind on their compliance road map. We believe that fines and enforcement actions are just weeks ahead and that companies must quickly get up to speed. This report helps privacy and security professionals prioritize their GDPR activities and lays out the key milestones they must reach to finally achieve compliance.

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