Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For Security & Risk Professionals

    REPORT: Manage Third-Party Risk To Achieve And Maintain GDPR Compliance

    April 19, 2018 Enza Iannopollo, Alexander Spiliotes

    It doesn't matter if third parties supply you with data, technology, or services: If they touch your customers' or employees' personal data, their security and privacy postures directly affect your business, security, and ability to comply with regulations and customer expectations. With GDPR coming into force soon, security and risk (S&R) pros from CISOs to privacy officers are restructuring their third-party risk management operations to fit a GDPR world. In this report, we explain how GDPR impacts traditional third-party risk management and how you need to adapt.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)

    ForecastView Document

    April 18, 2018 Michael O'Grady

    eCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and store sales are declining. This report analyzes physical store trends for many of the largest brick-and-mortar retailers in the UK and considers how eCommerce growth will impact future store sales. Using concrete examples, it helps larger retailers anticipate how their store portfolios may need to change in the future.

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Hosted Private Cloud In North America And Europe, Q2 2018

    Cloud Migration Adds Fuel To The Hosted Private Cloud Fire

    April 11, 2018 Lauren E. Nelson

    Adoption of hosted private cloud continues to grow, despite criticism. Hosted private cloud sits between the world of public and private cloud — combining the expertise of a cloud service provider with the isolation of a private cloud. While some balk at its shortcomings relative to pure public cloud offerings, others see its unique position to serve a variety of use cases and users. This report for I&O pros explores current trends in private cloud adoption, using data from the Forrester Data Global Business Technographics® Infrastructure Survey, 2017.

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Private Cloud In Europe, Q2 2018

    Hybrid Cloud Is The Approach That Will Conquer Digital Transformation And GDPR

    April 10, 2018 Lauren E. Nelson

    European enterprises continue to adopt private cloud, despite the strong prevalence in their strategies to migrate to public clouds. In 2017, they sought to optimize these strategies, seeking less complexity, tighter budgets, and heightened developer productivity. The era of the pragmatic cloud is here; enterprises are exploring change tolerance, the impact of GDPR, and common API solutions like Azure Stack. This report analyzes current trends in private cloud adoption, using data from the Forrester Data Global Business Technographics® Infrastructure Survey, 2017.

  • For B2C Marketing Professionals

    REPORT: Case Study: ScottishPower Adapts To Customer Needs With RTIM

    April 5, 2018 Rusty Warner, Arleen Chien

    This case study details how B2C marketers need to prioritize improved customer experiences when making enterprise marketing technology (EMT) investments. ScottishPower (SP) overhauled its EMT ecosystem to align with business goals to better unify its customer strategy. With its investment in Alterian's real-time interaction management (RTIM) solution, this energy and gas provider has achieved lower churn rates and higher customer satisfaction scores, as well as operational efficiencies.

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