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Consumer Technographics

European Consumer Technographics® Online Benchmark Survey, 2014

Surveyed Date
April 2014
Number of Respondents


Forrester conducted an online survey fielded in March and April 2014 of 22,006 European individuals ages 16 and older in the UK, France, Germany, Italy, Spain, Sweden, the Netherlands, Poland, and Turkey who go online at least once per week. The data from the UK, France, Germany, Italy, Spain, Sweden, and the Netherlands was weighted by age, gender, online frequency, and online intensity to demographically represent the adult online population (defined as those online weekly or more often) of each country. The data from Poland was weighted by age, gender, and online frequency. The data from Turkey was weighted by age and gender. For results based on a randomly chosen sample of this size (N = 22,006), there is 95% confidence that the results have a statistical precision of plus or minus 0.7% of what they would be if the entire population of Western European online individuals ages 16 and older had been surveyed. This confidence interval widens to 3.1% when the data is analyzed at a country level. The overall survey sample size, when weighted, was 22,006. When also weighted by country size, the weighted sample size was 19,765. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that respondents who participate in online surveys generally have more experience with the Internet and feel more comfortable transacting online.

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